Head Of Product And Channel Marketing - G Series

The Company
Dexcom Corporation (NASDAQ DXCM; Market Cap $44.3B) is a pioneer and global leader in continuous glucose monitoring (CGM). Since 1999, Dexcom has developed innovative technology that has transformed how people manage diabetes. Dexcom has done this through sensor and software innovation to meet the unique needs of people with diabetes, their caregivers, and health care professionals. Dexcom has also led innovative advocacy work to ensure CGM technology can be accessible for more people around the world.
As we look to our future, we envision an opportunity to help a much larger population. In 2022, motivated by evidence supporting broader use of glucose sensing technology, we magnified our mission: Empowering people to take control of their health. Our commitment to people with diabetes has not wavered. But as we contemplate our future, we are challenging our employees and stakeholder to embrace bigger possibilities for our best-in-class glucose sensing technology. We see a world in which our care for customers includes not only the treatment of chronic conditions, but the potential prevent the onset of disease by contributing to better overall health.
At Dexcom we are guided by four core values: Listen, Think Big, Be Dependable, and Serve with Integrity.
Position Summary
This position is responsible for defining and delivering the global commercial product strategy and results for the Dexcom G Series product line. Additionally, this position is responsible for close collaboration with the Dexcom G Series Product Management lead to ensure optimal life cycle management plans and delivery to ensure ongoing commercial product success.
The Head of Product and Channel Marketing – G Series is wholly accountable for end-to-end success of this product line worldwide, and will work in a highly collaborative way with partners across functions and geographies to inspire alignment of product strategy, track successes and failures, share lessons learned, and continuously and proactively work to accelerate Dexcom G Series product success.
This leader understands the broad definition of “customer” as decision-makers who influence choice for Dexcom G Series, and takes responsibility for setting marketing strategies to drive demand across customer segments, channels, and geographies. This leader has a deep understanding of relevant market space, products and services, competitive offerings, and relevant healthcare industry trends, and is the internal champion for the Dexcom G Series product line.
Key Responsibilities Include

• Proactively identify, recommend, and implement programs to maximize the Dexcom results opportunity for this product, with a clear awareness and management of how choices for the Dexcom G Series product line impact other Dexcom portfolio products.
• Work closely with the User Experience Team/Cx, Program Management, Legal, Operations, Regulatory and R&D teams to incubate new ideas into viable business opportunities, claims, and product or service offerings.
• Demonstrate the need/level of investment to optimize this product line, working closely with Market Insights/Analytics and Finance functions to demonstrate sound business cases for investment.
• Partner closely with Market Research and Market Analytics functions to analyze results and drivers and to continuously understand technological, demographic, competitive, health economic, and other macro factors impacting market opportunities and risks for this product line.
• Align the organization leadership on product plans and programs, both short- and long-range, to support the company objectives.
• Responsible for understanding and complying with quality standards and requirements as documented.
• Manage quarterly and annual budgets for Dexcom G Series marketing investments.
• In conjunction with the Dexcom G Series Product Management lead, and with deep marketplace insights, establish long-term and short-term strategic product development plans to deliver product sales and share commitments across HCP, End-User, Payer/Health Plans, and Distributor customers.
• Identify the required product data and evidence generation needs to support product differentiation and promotional claims, and collaborate effectively across clinical, market access, legal, regulatory, and other functions as needed to ensure market-leading evidence generation and dissemination supporting Dexcom G Series.
• Partner with Product Management in the development of product requirements, priorities, and plans to achieve commercial objectives for applicable product; represent the worldwide and cross-channel “voice of the customer.”
• Serve as liaison with outside agencies as required.
• Determine agencies and suppliers of record for marketing materials to be used across customer groups, geographies, and channels, and negotiate contract terms and conditions for major services.
• Determine factors/attributes that drive customer decisions, and identify opportunities for Dexcom G Series to demonstrate differentiation on these most important factors. Clarify the unequivocal promotable advantage for Dexcom G Series.
• Determine the optimized marketing spend mix across channels, media, and geographies, and continuously evaluate results/impact and take corrective action to maximize impact of all marketing and commercial spend for this product line.
• Partner closely with sales/revenue teams worldwide, and with Product Management to lead launch readiness and implementation for new features and products in this product line.

The Candidate Must Demonstrate The Following Foundational Leadership Capabilities
Learning Agility and Innovation Mindset

• Exhibit willingness to test and learn from new approaches, advancing our products and markets
• Demonstrate curiosity and a continuous learning mindset
• Eagerness to understand areas beyond functional accountabilities, including the technology and science behind our products
• Proactively share knowledge with others for continued improvement

Problem Solving and Results Orientation

• Proactively address strategic and operational challenges
• Connect functional accountability with broader business outcomes
• Use business judgement to make decisions based on facts and data, advancing problem-solving in uncertain times/ambiguous situations, balancing risk with value-creation opportunity
• Intentionality to “zoom out and zoom in” as needed: challenge broadly on big, longer-term possibilities, while being ‘hands on’ and persistent in delivering today’s business results

Collaboration, Team First Mindset, And Company-Wide Impact

• Demonstrate the ability to “zoom in and out” to meet situational leadership demands, driving broad impact
• Celebrate individuals and teams for achieving significant milestones and goals
• Start with a team first, global mindset to deliver superior results

Communication and Credibility

• Motivate high performing teams through this exciting period of growth and transformation
• Set clear expectations and deliver on commitments
• Create and foster a culture of empowered accountability, enabling others to deliver at their fullest potential
• Translate company and team business imperatives to specific prioritized actions and deliverables

In addition, the ideal candidate should bring the following function-specific capabilities and experiences:

• Proven ability to lead teams and use influence management effectively with cross-functional partners and senior management.
• Must have deep knowledge of product marketing, market research, business strategy, product development, product design, partner management and clinical outcome studies.
• Typically 17+ years of marketing experience with at least 5 years of experience in diabetes and/or medical device marketing in a downstream role.
• Typically 13+ years of successful leadership experience.
• Bachelor’s degree required and MBA preferred.
• Strong communication skills, high energy; executive presence.

Location and Travel Required:

• The position is based in San Diego, CA, with global responsibilities, and requires at least 25% travel, depending on candidate’s home location. Dexcom supports remote work for employees. At the same time, this pivotal leadership role must have the ability to be present in San Diego offices at least 25% of the time, and travel as needed to customer-facing and internal meetings worldwide.

Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.
Exempt Salary Details
The annual base salary range for this role is $181,000 to $301,600. Final compensation package will ultimately depend on factors including relevant experience, skillset, knowledge, business needs and market demand.
Experience And Education

• Typically requires a Bachelors degree with 17+ years of industry experience.
• 13+ years of years of successful leadership experience in relevant industry.