Head Of Global Marketing Analytics

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

We're looking for a Head of Global Marketing Analytics to join the Global Marketing team. This leadership role is highly strategic and cross-functional. You will be responsible for Global Marketing’s analytics and measurement strategy and output across all marketing functions, as well as the development of a high-functioning team of 25 analysts, enabling Square and Marketing leadership to make accurate and data-driven decisions.

You will partner closely with Marketing Leadership and Data Science (DS) to lead strategic Marketing and Go-To-Market initiatives such as evolving to our attribution model, progressing measurement frameworks for Awareness and Content Marketing, further integrating MMM into our review and decision process, and developing new metrics specific to our team and business. You will partners closely with colleagues in data engineering, data science, martech, sales analytics, and functional marketing teams to deliver innovative and growth-driven solutions. We want to rely not only on your deep experience, but also your drive to find new solutions and push the industry forward. You will report into the Head of Marketing Strategy, Planning, and Analytics, and has a high level of responsibility across the Square organization.

You Will:

• Manage the team roadmap and work with cross-functional partners to manage priorities and deliverables
• Lead the Marketing Analytics team for the Central Marketing team to drive the design and delivery of marketing analytics deliverables – dashboards, deep-dive analysis, measurement frameworks, attribution rigor, segmentation valuation, campaign ROI analysis, etc
• Solve complex, cross-functional problems
• Build a team culture of critical thinking, creativity, innovation, experimentation, diversity, and inclusivity with an open mind and space that reflects Square’s values
• Build and implement incrementality measurement
• Drive a culture of experimentation, put best practices into place across all marketing functions.
• Build strong relationships with key executives and stakeholders across the organization.'
• Build, manage, and develop a team of incredibly strong marketing analysts.
• Identify and champion opportunities for the Global Marketing team to drive high quality acquisitions; inline with our strategic objectives
• Improve media optimization models such as media mix, channel attribution, and audience based channel attribution modeling. Further aline MMM (marketing mix modeling) with our MTA (multi touch attribution) model

Qualifications

• Broad understanding of both off-line and digital marketing analytics and how they interact to evaluate the performance of campaigns, events, paid media, e-commerce, social media, etc.
• Proven expertise managing analytical models such as cohorts, attribution models, segmentation, cost per acquisition, customer lifetime value models, etc
• Proficiency in SQL, understand how to design and evaluate data models, and closely partner with data engineers and architects.
• Used advanced analytic techniques and data-driven strategies to solve unique business challenges to drive revenue and acquisition
• Experience in measuring brand, awareness, and content marketing channels with successful implementation of measurement strategies/frameworks
• Ability and willingness to navigate ambiguity and uncertainty
• Deep experience in marketing attribution modeling and strong data manipulation and database modeling skills.
• 5+ years managing people and/or teams
• 12+ years in marketing or product analytics experience and an advanced degree in quantitative discipline
• Deep knowledge of experiment design

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $245,100 - USD $299,500

Zone B: USD $245,100 - USD $299,500

Zone C: USD $245,100 - USD $299,500

Zone D: USD $245,100 - USD $299,500

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Benefits include the following:

• Retirement Plans including company match
• Paid Life insurance, AD&D. and disability benefits
• Paid parental and caregiving leave
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Paid time off
• Healthcare coverage
• Employee Stock Purchase Program
• Learning and Development resources

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.