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Head Of Marketing (Remote)
Company | Match Group |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-08-14 |
Posted at | 9 months ago |
The League is the newest addition to the Match Group portfolio. The League was created for ambitious, career-focused singles looking for a long-term relationship. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.You will be the right hand to CEO with a particular focus on building out The League’s brand marketing efforts, managing external agencies (PR, creative, social media, influencer, etc), and building out our in-house marketing team. You will set-up and implement the end-to-end marketing strategy and be responsible for achieving marketing targets for both brand & performance marketing in USA & abroad. You will be responsible for the creation of annual and quarterly marketing budgets & plans that deliver against KPIs and drive the appropriate marketing mix including PR, brand, growth/performance and influencer marketing. You will oversee and/or partner with internal teams including brand creative, analytics, performance marketing, and PR/comms, Product, Engineering, Community, Product Design, etc You will create and articulate an inspiring vision for the organization, not only for the areas you are directly responsible for, but the enterprise as a whole. You have leadership experience in brand and performance marketing for premium consumer product companies. You have demonstrated success fostering an environment of cross-functional collaboration and inclusivity while building and developing a world class team. You are highly analytical and have the ability to build data-informed marketing strategies. You have experience with performance marketing, mobile advertising & mobile attribution You have 8+ years of marketing management experience, preferably from a brand-forward, consumer loved tech brand. You have extensive experience with the Growth marketing toolkit. You are a strategy focused person experienced at creating and stewarding emotional / lifestyle tech-first brands. You have an affinity for product partnership and collaboration. You have the ability to thrive in a scrappy, fast-paced, constantly changing environment & accompany strategic instincts with a ‘sleeves rolled up’ clear sense of purpose, execution and delivery. You have experience deploying eight figure marketing budgets and measuring ROI. Experience in dating is a plus SQL expertise a plus Our team is rapidly growing but still small, and you will have a huge impact, ownership, responsibility, and leadership opportunities.
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