Head Of B2B Marketing (Id:42645)

We are looking for a strong and versatile B2B Marketing Leader to join our client’s growing team. In this role, you will lead the B2B function, manage 5-6 direct reports, and oversee all marketing strategies, demand generation, branding, and product marketing activities for the healthcare industry. You will work cross-functionally with sales and product teams to effectively lead campaigns, launch new features, and generate inbound interest.

The ideal candidate will have a knack for using messaging, positioning, content, and storytelling to increase performance of marketing programs. In addition, we’re looking for a growth-minded marketer who’s both strategic and execution-oriented. You will report directly to the CRO, be part of the senior leadership team, while also being hands-on and in the weeds alongside your team.

Roles & Responsibilities

• Track, analyze, and report on all relevant performance metrics
• Build a nationwide network of healthcare providers, making healthcare accessible, convenient, and transparent
• Oversee demand generation execution across all internal and external marketing channels, including but not limited to events, email, SEO, SEM, website, paid & organic social, webinars, paid media, and traditional ad tactics
• Define product positioning through brand leadership with various segments of customers that in turn shape marketing message and sales pitch
• Work across the product, sales, and support teams to craft marketing programs that generate sales pipeline, product adoption, and revenue
• Gather and synthesize customer feedback and research to improve marketing communication and product development
• Develop and manage marketing strategies across inbound channels

Required Skills & Experience

• 8-10+ years of B2B marketing experience, with a focus on demand generation and product marketing
• Storyteller at heart with experience thinking strategically about messaging, branding, and product positioning
• Proven track record of developing, executing, and scaling multi-channel GTM programs
• Exceptional strategic thinking, influence, and leadership skills needed
• Ability to translate market research and data into effective marketing campaigns
• Entrepreneurial attitude, self-motivated and highly results-driven in a fast-paced environment
• B2B SaaS and/or Healthtech industry experience a must
• Analytical mindset, data and metrics driven yet personable and collaborative

About Versique

Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in it’s pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.