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Director Of Performance Marketing
Company | Apartment List |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development,Technology, Information and Internet |
Expires | 2023-05-16 |
Posted at | 1 year ago |
At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. As the fastest-growing online rental marketplace, our platform takes the time to understand renters’ preferences and seamlessly finds their perfect match while aligning incentives with our properties on-site. To date, we’ve helped nearly 1 million families find a home they love, and we’re just getting started. Join us!
- Work with in-house engineering and analytics teams to drive the technical roadmaps for automation, optimisation and personalization
- Efficiently and scalably acquire new customers in a sustainable, responsible manner
- Partner with analytics teams on attribution, incrementality, propensities and marketing trends
- Create a vision that unifies our digital advertising strategy across core platforms including Google, Facebook, TikTok, Facebook, YouTube, LinkedIn, & Pinterest
- Key focuses will be on improving reactivation user flows and improving the predictive User Value model to determine optimal CAC
- Deliver on goals, and optimize performance with measurable, results-oriented decision making
- Direct, manage and mentor a mighty team of two responsible for the strategy, execution and ROAS of Paid Search, Social and App campaigns
- Create strategic solutions around attribution and incrementality
- Communicate overall performance to senior leadership, and develop opportunities for additional investment
- Diversify and scale channels – optimize spend on existing channels while testing and proving new ones
- Be creative and strategic in identifying new channels and their data points
- Work with other business leaders in Retention Marketing, Design, Product, Brand Marketing, Finance and Growth Analytics to improve user experience, lower customer acquisition costs, improve retention, and drive LTV
- Build a testing roadmap and workflows that can be applied in new channels
- Experience with key marketing analytics tools such as google analytics, google tag manager etc.
- Excellent analytical skills and strong vision and strategy
- 7+ years of experience managing paid program channels including SEM and display on Google and Bing, paid social (TikTok, Instagram, Facebook, LinkedIn, YouTube)
- You have 2+ years of managing a team and are invigorated by mentoring and leading
- Exceptional Excel skills and strong SQL experience
- You enjoy working in a fast-paced environment and understand how to mobilize the team across disciplines and keep stakeholders informed
- You are a proven marketer that drives positive ROI by optimizing CPA, LTV, ROAS with a never-ending appetite to optimize bidding/targeting/audience strategies
- Significant positive contribution to scaling growth / retention numbers at a similar stage company
- You have experience managing a large budget of $40M+
- Unlimited Flexible Time Off: Unlimited FTO in addition to 11 company holidays per year, quarterly “recharge” days, and a week-long holiday break
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
- 100% Remote: Work from wherever you want (within the US)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
- 401k Plan: To support you in your individual retirement goals
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups (ski trip, etc.)
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
- Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
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