Director Marketing Jobs

🌟 Director of Consumer Marketing - Health & Wellness Industry 🌿

An exciting and exclusive position has arisen within the health and wellness industry for a Director of Consumer Marketing. You and your team will play a pivotal role in driving commercial success through go to market and growth strategies, as a visionary leader you will drive the consumer brands to new heights!

The Role:

• Manage and grow capabilities of the consumer marketing team, which includes brand team members.
• Devising comprehensive marketing strategies and sales plans
• Assisting with brand protection and problem resolution in collaboration with the marketing team.
• Collaborating across functions to shape go-to-market strategies from product concept to launch.
• Crafting annual sales and marketing plans and executing promotional strategies.
• Leading and enhancing the capabilities of the consumer marketing team.
• Pioneering online shopper insights, category innovation, and strategic event sponsorships.
• Taking ownership of P&L for key accounts, ensuring top-line sales growth and effective expense management.
• Manage and build relationships with accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for products.
• Ensuring seamless logistics for marketing resources that support brand strategies.
• Staying attuned to supplement industry trends, online competitors, and growth opportunities.

Minimum Requirements:

• MBA or other relevant advanced degree is a plus.
• Digitally savvy with exposure to the full omnichannel and driving an eCommerce strategy.
• Strong commercial acumen and analytical skills, including data analysis and KPI communication.
• A minimum of 10 years of experience in CPG sales and marketing
• Proven experience in enhancing organizational capabilities.
• Bachelor's degree or equivalent in business, sales, or marketing-related discipline.
• Ideally knowledge of the supplement or healthcare sector
• Experienced executing sales and marketing strategies.