Director Of Marketing Jobs

Zinda Law Group is looking for a highly motivated and analytical Director of Marketing to join our team. We are an elite, nationwide law firm that is rapidly growing. We pride ourselves on our skills, compassion, and commitment to helping those in need. At Zinda Law Group, we do things differently. We are innovative, use cutting-edge technology, and have a start-up mentality. Our firm is a member of the Inc. 5000.

The Director of Marketing will be responsible for all aspects of marketing including digital marketing (especially SEO and SEM), affiliate marketing (primarily through other non-PI law firms), marketing/corporate strategy (as ZLG expands nationally), marketing analytics and technology, brand marketing, customer experience, competitive analysis, and communications. ZLG’s fast-paced growth requires a marketing executive who can pivot between strategic marketing and detailed tactics. Strong preference for the position to work out of our Austin, TX office but other locations will be considered.

Key responsibilities include:

• Affiliate marketing: Continue to develop the affiliate marketing channel, especially through other non-PI law firms. Develop content (such as The Effective Lawyer podcast) and campaigns to attract and support affiliates.
• Communications: Ensure consistent communication of company image and ethos to all constituencies, both internal and external. Manage all resources necessary to promote ZLG to build awareness, third-party validation, and thought leadership in the PI market.
• Competitive analysis: Become the subject matter expert for ZLG on the competitive landscape and overall competitive analysis to support ZLG’s aggressive market expansion.
• Brand marketing: Oversee all elements of the brand and content across paid, owned, and earned channels. Work across internal and external partners to drive ZLG’s brand awareness and create the most innovative and trustworthy brand possible.
• Digital marketing: Drive and optimize customer acquisition through the execution of marketing tactics and demand generation campaigns (especially SEO and SEM). Success is measured by meeting targets for lead generation and conversion, and achieving efficiencies on customer acquisition costs.
• Customer experience: Create compelling customer journeys and web experiences that transform prospects to clients and eventually advocates. Manage digital platforms and rigorously test to continually improve conversion.
• Marketing/corporate strategy: Be a key contributor to overall company strategy and market engagement as ZLG expands geographically as well as through new areas of specialization.
• Analytics and marketing technology: Own the marketing tech stack and the socialization of detailed analytical insights. Continually provide reporting, insights, and recommendations associated with trends. Ensure marketing technology meets the agile nature of the business and extends automation capabilities.

Ideal Experience Profile:

• Experience capturing market share as an innovator/disruptor in a competitive market.
• Successful experience as CMO, VP Marketing, or key marketing leader in a rapidly-growing company in the $25M - $100M range.
• Direct participation in corporate strategy, especially as it relates to growth.
• Strong B2C, DTC, and B2B2C experience.
• Experience managing million dollar plus budgets;
• Proven success optimizing customer acquisition through SEO and SEM.
• Demonstrated track record of hiring and developing the best and brightest marketers, both managers and individual contributors.
• Experience establishing credibility at the executive leadership level.
• Experience developing and supporting an affiliate channel.
• Proven track record of driving down the cost of customer acquisition, routinely performing retrospectives and automating systems to continually learn and improve key conversion results.

Compensation and Benefits:

• Opportunities to advance and grow within the firm.
• Paid time off;
• Paid parental leave;
• Signing bonus of up to $25,000;
• Medical insurance;
• $100,000 - $250,000 (depending on experience level);
• Opportunities for ongoing training and mentoring;
• IRA Plan with company contribution match;
• Excellent work environment;

Firm Philosophy: It is our belief that every member of our team is valuable and should have the opportunity for a financially and personally fulfilling career. At Zinda Law Group, we strive to end each day knowing we have done a great job for our clients and have made a positive contribution to the lives of others.

Our core principles are:

Excellence Always;

Only the Best;

Failure is Not an Option;

We All Take Out the Trash;

Run the Firm Like a Business.

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.

By submitting this application I understand Zinda Law Group may use and review publicly available information about me in order to assess my suitability for employment.

Job Type: Full-time

Pay: $100,000.00 - $250,000.00 per year

Benefits:

• Dental insurance
• Paid time off
• Retirement plan
• Parental leave
• Vision insurance
• Referral program
• Professional development assistance
• Health insurance
• 401(k) matching
• 401(k)

Schedule:

• Monday to Friday

Supplemental pay types:

• Signing bonus

Work Location: In person