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Director Of Growth Marketing
Company | Aisera |
Address | Palo Alto, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting |
Expires | 2023-09-23 |
Posted at | 1 year ago |
What we do: AI Service Management (AISM)
- Manage cross-channel growth strategy, including: paid and organic growth, content marketing, CRM, lead nurturing, and conversion
- Spearhead campaigns focused on demand generation, including strategy for the short term and long term
- Classify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levels
- Improve engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)
- Drive customer acquisition strategy, development, growth, and engagement
- Ensure team’s ability to execute on company KPIs
- Regularly communicate recent changes and new feature offerings of our product to our customers, and educating to ensure success based on needs
- Expertise in generating leads using various online and offline channels
- Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership
- Regularly report on growth marketing performance and insights to senior leadership
- Ensure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiatives
- Manage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goals
- 2+ years of experience managing a demand generation team
- Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, Wordpress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets
- 6-8+ years of B2B growth experience at a SaaS or technology company.
- A passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environment
- Bachelor’s or higher degree in marketing, computer science, engineering, or related technical field
- Strong analytical skills with the ability to think and execute both strategically and creatively
- Familiarity with buyer’s journey and marketing funnel stages
- Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR
- Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
- Ability to work well in a startup environment, and a desire to move quickly while wearing many hats
- Paid family leave
- 401(k) plan
- Medical, dental, and vision benefits
- Holidays and flexible PTO
- Employment Assistance Program
- Stock Options
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