Digital Growth Marketing Director

Harrison Gray Search has partnered with a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.

Our Client:

They are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise. They are backed by top-tier venture capital firms, fintech investors, and industry leaders.

Joining our client means joining a collaborative team of entrepreneurs who are passionate about helping their clients and their teammates achieve more. If you’re the type who breaks through walls to get things done the right way, they want to build the future of wealth management with you.

The Role:

The Growth Marketing Director will play a pivotal role in driving our client's continued growth. By owning all top of funnel marketing efforts and working closely with their sales team on mid- and bottom-funnel needs, you will drive the next phase of growth for the company. Join their team if you want to be at the forefront of shaping the future of wealth management.

Responsibilities:

• Work with the finance team to establish and adhere to budgetary parameters
• Regularly conduct comprehensive digital benchmarking exercises, analyzing competitor strategies and identifying opportunities to enhance their digital approach
• Stay abreast of the latest industry trends, digital marketing best practices, and emerging fintech developments – ensuring that our client remains a trailblazer in the field
• Own growth marketing: lead the creation, execution, and optimization of comprehensive marketing campaigns to attract new wealth advisors and clients
• Conceptualize and oversee outreach initiatives to spotlight events, foster engagement with potential prospects, and enhance brand presence
• Nurture collaborative relationships with both external partners and internal stakeholders, orchestrating the successful deployment of marketing campaigns
• Define and track KPIs to continually measure and assess campaign effectiveness, making data-driven decisions for constant improvement

Qualifications:

• Meticulous attention to detail and accuracy
• Experience with marketing automation, CRM platforms (particularly HubSpot), and data reporting tools
• Deep understanding of acquisition techniques, best practices across all digital channels, marketing measurement, and advanced tracking methods
• Knowledge of the wealth management industry (preferred, not necessary)
• Stellar track record of independently driving strategy and execution of successful lead-generation campaigns at high-growth companies
• Exceptional analytical aptitude and creative problem-solving skills
• Excellent written and verbal communication skills
• Ability to work both independently and as part of a team
• Proficiency in digital marketing tools and channels, including WebFlow, paid advertising, SEO, social media marketing, email marketing, and content strategies
• BA (ideally, MBA)
• Proven ability to manage campaigns targeting diverse B2B audiences (B2C a bonus)
• 8+ years of growth marketing experience

Benefits:

• Fully remote work environment
• Opportunity to work with a talented team of professionals
• $200k-$300k total compensation
• Competitive benefits package
• Drive the success of a venture-backed, rapidly growing firm