Growth Lifecycle Marketing Manager, Apple Services

Summary

The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!

We are seeking an experienced, subscription lifecycle marketer with a passion for media/entertainment to help grow its services. The Growth Marketing Strategist will work with a wide variety of functional teams across Apple, including engineering, product, operations, data analytics, and design. They will be responsible for creating programs that connect with customers in a privacy friendly way to drive engagement and make sure they are getting the most out of their subscription service. If you have passion for entertainment, a pulse on new and creative trends in subscriptions and digital marketing, and savvy engagement strategy experience, we encourage you to apply!

Key Qualifications

Analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.

Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.

Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.

Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.

Strong project management capability with exceptional attention to detail.

Possess deep understanding of A/B testing and data driven optimization marketing

Shown ability to meet deadlines and get consensus while balancing many projects and priorities.

Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.

EXPERIENCE

5-7 years experience in digital marketing, demonstrating success in achieving growth goals in user engagement and retention.

Experience leading lifecycle marketing programs, ideally for a media platform or a consumer subscription business.

Experience testing and optimizing marketing channels including push notification, online, email and in-app messaging marketing tactics.

Description

Develop and optimize engagement/retention strategies for Apple Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers. Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. Collaborate with a broad range of teams, including international marketing, product, engineering, analytics and design teams. Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. Define geo-specific narratives, value propositions and service educational messaging.

Education & Experience

BA/BS, MS/MA/MBA preferred

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,100 and $212,600, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Role Number: 200493057