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Associate Director, Growth Marketing
Company | Babylist |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-13 |
Posted at | 9 months ago |
Who We Are
- A understanding of subscription models and/or business models with longer lead funnels and has experience leading a team of performance marketers that continuously overachieve on their revenue targets and are accountable to an ROI
- Highly confident and innovative with a deeply data-driven mindset, using quantitative analysis to determine what channels and strategies will be most effective
- Experience at companies with $XXM annual performance marketing budgets
- 8-10 years of experience in performance marketing
- Deep marketing experience directly managing Meta, Paid Search and other performance marketing channels
- User centered and customer focused. You have a deep understanding of the customer and effectively propose solutions and opportunities to meet those needs
- An experience people leader, with at least 3 years of leading and managing teams
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
- Monitor KPIs, measure performance of paid and organic channels and campaigns to assess effectiveness and determine ROI, and make and implement recommendations for improving new customer acquisition and conversion metrics while optimizing spend
- Scale and optimize acquisition channels and develop campaigns to that have a positive ROI and provide positive growth for the business
- Accountable for overachieving on goals and metrics related to efficiency and growth, inclusive of CAC, LTV, and ROAS, and strategizing around channel optimization, incrementality testing, and more, all while championing the Babylist brand
- Manage strategic development of our channel managers
- Collaborate on product launches and promotions, leveraging marketing strategies to maximize reach and conversion success
- Manage digital spend and KPI's to ensure efficiency and profitability of digital channels
- Partner with cross-functionally with analytics, CRM, tech teams, and the executive team to strategize acquisition marketing throughout the consumer journey
- Drive strategy and execution of our performance marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for our customers
- We believe technology and data can solve hard problems
- We invest in the infrastructure you'll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
- We work at a sustainable pace which means work/life balance is a real thing here
- We offer competitive pay and meaningful opportunities for career advancement
- We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
- We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
- We are an antiracist organization and doing the work to support differences of all kinds
- We believe in exceptional management
- We build products that have a positive impact on millions of people's lives
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