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Growth Marketing Associate, Industry
Company | Unity |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-11 |
Posted at | 10 months ago |
The opportunity
- Partner with the Marketing Strategy, Analytics, and Insights and E-commerce teams to identify the key drivers of demand, upgrade, engagement and churn, and identify insights from prospect and customer data to continually improve end-to-end marketing efforts
- Partner with individuals and teams across the organization (including Sales, Customer Success, Product Marketing, Design, Web, Events, etc.), planning and implementing multi-channel programs to ensure alignment with the overall product strategy and customer experience
- Build and optimize data-driven customer journeys across the LAER customer engagement model
- Develop and implement a coordinated marketing program from Awareness to Upsell/Cross-Sell. You will ensure programs will align with business targets and impact growth in revenue.
- Formulate in-depth analysis and insights for campaigns via Eloqua reports, Salesforce, Looker and other tools or dashboards
- Outstanding project management and communication skills in a fast-paced environment
- Strong analytical and growth marketing skills, including prospect to customer conversion optimization using quantitative and qualitative user data
- Able to structure, implement, and evaluate growth experiments with a creative and innovative approach
- Coordinated campaign marketing experience in a B2B SaaS environment, driving cross-functional teams to deliver against customer growth goals
- Phenomenal attitude and a self-starter mentality towards working in a collaborative environment with a large number of teams especially with marketing and sales organizations
- Familiarity with any of the industrial segments - Automotive, Manufacturing, Architecture, Engineering, Construction
- Experience with Salesforce, Marketo, Eloqua or similar marketing technologies
- Understanding of the characteristics and culture of the Gaming industry
- Note: Certain locations require a good faith disclosure of the base pay for the role. The actual base pay for the successful candidate may differ based on location and level.
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