Director Of Growth & Brand Initiatives – Bay Area

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Position : Director of Growth & Brand Initiatives
Position Type: Internal-External
FLSA Classification: Exempt
Reports to: Meaghan Reuler, Managing Director of Program
Start date: August 2023
End date: This is a 1 year position.
Location: Bay Area, CA
Application Date: June 25, 2023
Salary Range: $87,000-$88,000 is the hiring salary range (i.e. the range a candidate would be offered to start).
About OneGoal
A postsecondary education unlocks opportunities and economic mobility not only for students, but entire communities. Yet for millions of underserved students, it remains out of reach: only 22% of students in low-income communities earn a postsecondary degree compared to 67% of students from high-income communities. This is not for lack of ambition or talent, but for lack of opportunity and support OneGoal’s model, (https://www.onegoalgraduation.org/impact/impact-results/) honed over 15 years, delivers a culturally relevant experience that works: 82% of OneGoal high school graduates enroll in a postsecondary institution and 73% of those persist one year after high school graduation. We are looking for individuals to join us in our pursuit of equity.
The Person
As the Director, Growth & Brand Initiatives, your mission is to help us scale our program to serve more students throughout California. As the Director, Growth & Brand Initiatives, you will contribute to our growth and impact goals. You will work collaboratively with staff across our region to set vision and execute a series of engagements and events across the year, project managing each event. You will also support the partnerships team to identify key external conferences, help tailor our messaging and strategy for each event and support execution. Additionally, this role also supports our public relations and communications work by elevating the stories of our fellows and program to activate champions.
You Will Do This By
Set Vision & Direction and Lead Execution of Growth and Impact Events (40%)

• Collaborate with Managing Director, Program and regional and national Partnerships teams to set vision & direction for a series of engagements and events supporting our growth and impact goals, aligned to our OneGoal brand strategy
• Work with students, school partners, and other external partners who will be contributing to events, helping them understand vision, logistics, and preparing them to contribute
• Organize, project plan, and execute all logistics for growth and brand engagements such as partner convenings, open houses, Student Summit, etc.
• Support regional staff to understand their roles and execute them during events
• Identify conference and event opportunities that supports with strategy and execution
• Manage external contracts and vendors where necessary

Execute a Communications & Public Relations Strategy (25%)

• Support partner and prospective partner communications by modifying pitches and collaborating with program staff to craft and send partner newsletters
• Support stakeholder participation in public relations and brand engagements
• In collaboration and support with the Managing Director of Program and Partnerships team, serve as OneGoal Bay Area’s liaison with our national Marketing and Communications team to identify and uplift Fellows, Alumni, Program Directors, and staff voices for public relations opportunities
• Leverage social media and media outlets strategically to elevate brand and further our mission (e.g.,. LinkedIn, EdSource, etc).

Engage in Cross-Functional Collaboration in Support of Building Brand Awareness (25%)

• In addition to working closely with the partnerships team, collaborate cross functionally with OneGoal Bay Area staff, including the Program and Development teams
• Support and collaborate with the Program team to support events and elevate Fellow & Program Director voices
• Support and collaborate with the Development team to align on brand awareness strategy
• Act as the primary OneGoal Bay Area team liaison for broader OneGoal brand strategy and support regional team understanding and investment

Engage in personal learning and support team culture (10%)

• Work to achieve meaningful outcomes, contribute to building a strong team and culture, actively engage in all OneGoal regional and national spaces, and commit to your own learning + development aligned to our Core Values.

Though the Director, Growth & Brand Initiatives is likely to see himself/herself/themselves in the following examples, these are not requirements. These examples are designed to help you determine if this opportunity aligns with your own passion and purpose.
You believe deeply in our Fellows and their ability to graduate from college.

• You believe that our Fellows face real systemic barriers to college graduation, and that empowering their families, their teachers and themselves to own their unique path will help them to overcome those barriers.

You are a masterful project manager.

• You value people over process and you wed your success to the success of others. You recognize that great collaboration and support starts with strong relationships. You thrive on collaboration and feedback and you support your team members by demonstrating empathy, inclusivity, and trust.
• You effectively set and communicate vision and direction for a multitude of internal and external stakeholders.
• You can effectively calculate the cost of projects, delineate the scope of work in contracts for services, and monitor/evaluate contractor activities and products.
• You always consider the end user and take a customer-centered approach.
• You have the ability to breakdown and sequence large projects into manageable pieces for yourself and others. You see the big picture, but you enjoy the details (i.e. cleaning and reviewing data; creating and testing data collection instruments, writing and reviewing reports, writing and implementing project plans).
• You can effectively bring together many constituents around a shared purpose and desired outcomes.

You are a compelling and effective communicator.

• You have tremendous ability to adapt messages to different audiences in order to inspire stakeholders.
• You serve as an ambassador for OneGoal Bay Area and nationally.
• You discern the appropriate mode of communication, depending on the situation and audience, to build champions and convert skeptics.

You are able to see your direct impact and influence from behind-the-scenes.

• You draw joy and energy from seeing your colleagues thrive through the systems you create; though you may not be seen as the lead by internal and external stakeholders, you are anchored in the unique value you bring to the team.
• You’re able to easily navigate between high-level/big picture strategy and the day-to-day details that keep a team running and executing on key outcomes.
• You understand that spending time drafting an email, inputting data in our CRM, and/or planning an event will ultimately support our efforts to support Fellows in achieving their greatest postsecondary aspirations.

Qualifications

• Lived experience of the Fellows we serve – Preferred
• Experience with events management – Nonprofit or education experience preferred
• Ability to provide own transportation to team events, school sites, and Fellow meet ups

This position requires that the employee be fully vaccinated for COVID-19 on or before the start date. Consistent with applicable laws, OneGoal will provide reasonable accommodations for otherwise qualified employees and prospective employees with a disability (as defined by applicable law) or sincerely-held religious beliefs, provided that such accommodation would not result in an undue hardship on OneGoal.
Thinking Of Applying?
Research shows that women and people of color are less likely to apply to jobs unless they meet every single qualification. If you are excited about the role and see connection with what we are looking for, but don’t meet every single requirement, we’d encourage you to apply anyway. Please click “Apply For This Job Now” at the bottom of the page to start your application!
Our Team
Guided by a clear set of core values and beliefs (https://www.onegoalgraduation.org/about/our-beliefs/) , you will join an impressive group of more than 190 OneGoal staff across the country who believe in the untapped potential within students. The OneGoal team challenges themselves and others to regularly ask, “Is there a better way?” You believe in an inclusive and culturally competent society and the essence of our commitment to diversity and inclusion. (https://www.onegoalgraduation.org/commitment-to-diversity-and-inclusion/) We believe that in order to create the change we seek, each person we hire brings a remarkable and diverse set of experiences, skills and characteristics that individually and collectively, will contribute to the radical change needed to move us towards a more equitable and just nation.
The Tangible Good
OneGoal offers competitive compensation based on the market for nonprofits our size. Our benefits package* includes: over eight weeks of paid time off (or 43 business days), between vacation days, wellness time, and holidays; paid medical or parental leaves should you have need; medical, dental, vision, short-term and long-term disability, and life insurance; as well as a 401(k) with a 3% match.
We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously. Given our commitment to equity, OneGoal does not negotiate salary offers; instead each salary offer is determined carefully using external and internal benchmarking. You will have an opportunity to discuss salary in more detail after you begin the hiring process.

• OneGoal reserves the right to change benefits at anytime according to business need.

If you require a reasonable accommodation to submit an application or to participate in the application or interview process, please reach out to our Human Assets Team to request an accommodation. Our Human Assets Team can be contacted at 773-321-2630 or [email protected] .
OneGoal is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of actual or perceived sex, race, color, ancestry, citizenship, ethnicity, national origin, religion, age, disability (mental or physical), sexual orientation, gender identity or expression, marital status, pregnancy, breastfeeding or related medical condition, parenthood, genetic characteristic or information, military or veteran status, marital status, or any other characteristic protected under federal, state, or local law.
Apply For This Job Now (https://www.onegoalgraduation.org/staff-application/)
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