Director Of Brand Pr

Job Title: Director, Brand PR

Reports to: VP, Corporate Communications

Location: Los Angeles, CA

Job Status: Exempt

About SHEIN

SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us at shein.com, instagram.com/sheinofficial and youtube.com/shein.

Position Summary

The Director, Brand PR oversees all U.S. PR activity for the SHEIN brand and sub-brands, leading the promotion of breakthrough brand campaigns and multi-channel communications strategies that will drive awareness, conversion and brand love.

With a deep bench of media relationships, an attention to detail and planning, and ability to oversee projects independently from start to finish, the Director is a critical part of taking SHEIN PR to the next level.

Responsibilities

• Ensure PR team is maintaining media lists and coverage trackers weekly and circulating weekly and monthly reports to the Marketing and Brand teams.
• Develop and maintain relationships with top tier publications, editors and reporters covering SHEIN and our brands.
• Manage PR agency of record, handling annual planning and holding our partners accountable on deliverables and reporting.
• Manage PR strategy for special projects (e.g. SHEIN Together Fest, SHEIN Runway)
• Hold PR team accountable for meeting key KPIs across all PR projects, keeping Marketing teams and other internal partners updated.
• Strategize, execute and measure PR plans for key brand moments, including new partnerships, campaign launches and our signature platforms like SHEIN X 100.
• Oversee all PR for the SHEIN brand and sub-brands
• Secure feature brand stories in national and regional press.
• Partner closely with Marketing and Corporate Communications teams to manage assets and ensure alignment and amplification.
• Supervise two PR team members responsible for coordinating product placements, paid ad campaigns and account coordinator duties.
• Maintain a clear understanding of all current, potential, and future collaborations, activations, launches and events.

Skills and Qualifications

• 8-10 years in Fashion and or large Tech E-commerce Public Relations expertise. With a min of 3 years of management experience.
• Social media skills (Facebook, Twitter, Instagram, TikTok etc.).
• Strong knowledge of the industry.
• Strong consumer/lifestyle relationships, fashion/beauty preferred.
• Superior writing and communication skills and attention to detail.
• Must be able to do overnight travel and work late evenings when needed.
• Experience in Fashion, Entertainment or Consumer Public Relations in-house or agency.
• The ability to multitask, prioritize and operate under pressure and across multiple time zones.

Pay: $149,600.00 min - $209,500.00 max annually, plus annual bonus & RSU offered.

SHEIN Benefits and Culture:

· Healthcare (medical, dental, vision, prescription drugs)

· Health Savings Account with Employer Funding

· Flexible Spending Accounts (Healthcare and Dependent care)

· Company-Paid Basic Life/AD&D insurance

· Company-Paid Short-Term and Long-Term Disability

· Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)

· Employee Assistance Program

· Business Travel Accident Insurance

· 401(k) savings plan with discretionary company match and access to a financial advisor to meet retirement planning goals.

· Vacation-Paid time off

· 9 Paid Holidays/6 Sick Days

· Employee Discounts

· Perks (HQ Location)

· Free weekly catered lunch at HQ

· Dog-Friendly office

· Free Gym Access at HQ

· Free Swag Giveaways

· Annual Holiday Party

· Invitations to pop-ups and other company events

· Complimentary daily office snacks and beverages

· Free Shuttle Service from HQ to LA Union Station

SHEIN Distribution is an equal opportunity employer committed to a diverse workplace environment.