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Related keywords
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- Director Of Brand
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Director Of Brand Marketing
Company | SBH Fashion |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Staffing and Recruiting |
Expires | 2023-09-07 |
Posted at | 8 months ago |
Lifestyle Retailer is hiring a Head/ Director of Brand Marketing. High growth start up. SF or LA based role.
- Reports into CEO
- Oversight of Brand Marketing, Brand Creative, PR/Comms
- Manages Community Manager, Graphic Designer, PR and Creative agencies
- Create and execute PR and Social Media strategy to generate brand awareness and buzz
- Create and execute strong cross channel marketing plans that leverage current market trends, a deep understanding of customer data and shopping behavior, and competitors analysis
- Develop Brand Marketing strategy and story telling in terms of Brand, Product, and Impact driven campaigns to generate awareness, buzz, and build the brand equity
- Responsible to lead and operationalize the integrated marketing calendar: defining monthly/quarterly key Brand, Product, Impact campaigns and coordinating their execution across all media channels and the website– in collaboration with Merchandising and Chief Digital Officer
- Create and execute seasonal brand campaigns and product launch campaigns to engage customers and achieve sales goals, including Promotional Calendar
- Generate high quality and on-brand creative content to drive business objectives (brand buzz, sales demand, engagement, conversion) across channels and contribute to lead generation and sales objectives
- Define and evolve the Brand Creative guidelines (Brand Book, Brand Voice, Customer Archetypes, Visual guidelines) to ensure strategic alignment to the Brand strategy, positioning, and Brand DNA
- Oversee content creation for multi-channel use including uses on websites, social media, influencers,
- Coordinate and plan content creation in terms of: briefs, campaign shoots, asset creation, leveraging internal and external partners to ensure timely and coordinated production of assets to all channels
- Develop PR strategy and messaging plan alongside PR firm
- Establish KPI’s and measurement for gauging the effectiveness of content and creative
- Tailoring content for target audiences and ensuring overall consistently of voice and identity.
- Develop and execute a framework for quarterly brand partnerships and collaborations with other like minded brands to drive buzz, awareness and customer acquisition
- Develop and manage customer advocacy and growing brand awareness (through customers, partners, social, etc.).
- Experimenting with new ways to reach and connect with our customer such as live stream shopping, virtual and in person events and panels.
- Working cross-functionally to ensure the needs of the business are being met and adjusting plans based on data.
- Oversee and mentoring of a team that includes social, PR, content, brand collaborations and partnerships.
- 5+ years’ experience in content, PR and social media management with strong growth results
- Understanding of the cadence of brand and product marketing for an omnichannel retailer
- Working knowledge of design technology including Photoshop, Illustrator, InDesign, Sketch, InVision
- Creative eye towards elevated design, trends, style and color
- 10+ years’ experience in marketing or a brand role in consumer goods and/or omnichannel retail
- Strong project management skills and ability to work cross functionally to ensure campaigns come together on time, on budget and cohesively across channels
- Proven track record of driving results (sales, traffic, engagement, customer acquisition, etc.) through creative yet pragmatic brand initiatives (events, PR, partnerships, collaborations, brand campaigns)
- Strong experience in content creation including writing, photo and video content
- Proven ability to collaborate cross-functionally, organized and can clearly articulate marketing
- Highly developed Interpersonal skills and passion for growing, managing and mentoring a team.
- Understanding of ESG’s or science-based targets a plus with the ability to take complex topics and message them in a way that is digestible for the consumer.
- Bachelor’s Degree in Marketing or related field
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