Director Of Brand Marketing & Sales

Come be a slice of our small team & contribute directly to the brand development of James.

Do you thrive in a fun but flexible small company environment?At The James Brand, we believe in working hard, playing even harder, and that if you are on our team, it's because you can handle both individual freedom and accountability.

We started this business because we wanted to build a brand with our friends and collaborators. Is that you?Could you be James?Your ability to communicate openly and clearly is tantamount to your success because it's tantamount to ours.Tolerance for ambiguity is an asset, too, as we are small, growing, and ever adapting to our global consumers' needs. We are focused on the growth and development of our team, as our team is our company.When you get better, we get better.That’s what we’re here for.

It's not always sunshine and rainbows; we always believe in frank and honest communication, even when it's not positive. You'll get used to it, and you'll never go back to soft-pedaling BS ever again.

Job summary:

We are seeking an experienced and proven brand leader to drive marketing and sales for The James Brand. In this role, you will report to the CEO and be responsible for developing and implementing brand initiatives that create short- and long-term results. You will be responsible for managing multiple channels across several platforms. Having the ability to launch, measure, learn and adapt is a must.

You will get your hands dirty with all aspects impacting James, ranging from but not limited to social initiatives, retail partnerships, team & community, events, collaborations, and more. As this is a new position, nothing is off limits.

You will work closely with the creative team, the founder, the product team, operations, and our global team. You will be the glue bonding these functions as you bring a season or initiative to market. You will ensure the customer experience is the same no matter where they live or how they engage with TJB. You will be the ultimate ambassador of the brand.

We are seeking someone with a proven track record for being a go-to-market tactician leaving no detail unaccounted for. When we shake hands with a partner, it is for life.

The ideal candidate will have:

·A minimum of fifteen years of marketing experience within a branded consumer goods role.

·A minimum of five years of experience within senior management.

·Proven track record and portfolio of GTM works and results for both direct to consumer and brick-n-mortar channels.

·Experience in the management of social media, including, but not limited to Instagram, YouTube and Facebook.

·Experience with influencer and community marketing strategies and tactics.

·Proven experience of building and growing an effective team and events strategy that aligns with the brand values and goals.

·Successful track record for acquiring and retaining customers.

·Must be current in all things digital and technology.

·Must be a multi-tool in brand development.

Needed skills:

•Art & Science methodology. Proven experience using data from your analytics and your gut to make decisions.

·Strong presentation skills.

·Ability to measure and understand what success and failure look like.

·Strong organizational, interpersonal and communication skills.

·Project management & timeline management skills.

·Will to roll up the sleeves and do whatever is needed to bring a product to market, on time, in full and accurate.

·Consumer focused and market driven.

·Zest for start-up life and wearing lots of hats. Desire to build and be part of a great team.

·Experience working in a design-led company.

·Must be able to travel internationally.

·3 insane references who would hire you back, stat.

·1 go-to semi-dirty joke.

·1 secret handshake.

Immediate functions:

·Bringing your experienced point of view to TJB.

·Go-To-Market planning that encompasses TJB’s global omni-channel and multi-categorical products.

·Dive into the weeds of Q4 2023 and get after it, while planning for 2024 and beyond.

·Develop a community relationship to enhance the brand’s values and campaigns.

·Work closely with all functions to leverage brand assets to maximize all current and future opportunities.

·Lead in the development of a global brick-n-mortar distribution strategy that aligns with the brand customer framework.

·Develop a strong bond to all essential partners.

·Work closely with the Wizard of Oz (Founder).

Location:

·This role is based at our Carlsbad, CA office.

· This is not a remote or hybrid role. This is an in-office role. We are a small team, collaborating deeply each day and our products are tangible things that we need to interact with in-person.at if you are on our