Director Of Digital Services

We are seeking a dynamic and experienced Digital Director to join our client's growing team in San Diego. As the Digital Director, you will oversee the implementation and success of marketing strategies and metrics on a daily and weekly basis. You will develop strong relationships with senior-level clients, ensuring their expectations are met and providing counsel on potential changes. Keeping the agency ahead of the curve, you will anticipate client needs and identify superior business-building opportunities. Your responsibilities will also include staff training, website optimization, paid search campaign management, budgeting, reporting, client communication, and staying up-to-date with industry trends.

Role and Responsibilities:

- Monitor client business daily/weekly to ensure strategy and metrics are successful.

- Develop strong relationships with senior-level clients, establishing regular communication to ensure expectations are met.

- Keep agency management informed of the status of client relations, including personnel changes and issues pertaining to agency performance.

- Establish ongoing staff training programs to ensure the continued growth of staff working on client business.

- Advise on website changes needed to optimize conversion rates.

- Create, maintain, and optimize paid search campaigns across Google and Bing, including keyword research, ad creation and testing, quality score improvements, bid management, conversion optimization and tracking, budget management, reporting, and ROI tracking.

- Manage and communicate with clients effectively.

- Stay updated on industry trends and test new solutions.

- Research and map new digital opportunities to offer our clients.

- Participate in new client meetings.

- Play a central role in agency development and management, including its strategic direction.

Essential Experience:

- Bachelor's Degree in Marketing, Advertising, Communications, or relevant, equivalent experience.

- At least 7 years of experience in pay-per-click (PPC) on Google & Bing.

- 3+ years of experience as an Account Director or Account Supervisor in an agency.

- Thorough understanding of the overall media environment.

- Strong account management background, including past experience managing client accounts and supervising account teams.

- Proven leadership abilities and managerial experience as a disciplined team leader, with strong coaching and mentoring skills.

- Experience in identifying superior business-building opportunities.

- Proficiency in using spreadsheets and project management tools is a plus.

- Analytical and forensic approach to campaign analysis, site review, and strategy building.

If you are a motivated individual with a passion for digital marketing and a track record of success, we invite you to join our team. Together, we will drive impactful results for our clients and shape the future of our agency.

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