Digital Communications & Social Media Manager

SUMMARY

The Digital Communications & Social Media Manager role combines social media management, public relations (PR), campaign, and event support. This role expands company reach and growth by ideating, coordinating, and executing strategic community engagements across channels.

JOB DUTIES

• Increase consumer demand and engagement on key social platforms by amplifying product storytelling, brand storytelling and user generated content (UGC) opportunities
• Manage the company’s social media strategy, and posting schedule, account growth and content delivery, with the goal of growing the brand’s audience and building a more emotional connection with consumers/users.
• Create and publish social posting calendar aligned with marketing campaigns and direction to share with internal stakeholders
• Other related duties as assigned
• Maintain the day-to-day operations of public relations, including press release/media alert writing and distribution, media relationships, business and trade platform posts, agency management and blog to increase brand profile and awareness.
• Monitor, track and analyze all PR and social media activity. Publish and distribute monthly reports
• Establish and maintains the brand look, feel, creative vision and voice for all social media channels working with the creative team
• Procure, design, and deliver content that’s data-informed, channel-specific, on brand, and creatively compelling. Source and manage content (via influencers and content creators) to augment campaigns and marketing activations.
• Identify and retain brand ambassadors and influencers who align with the company image, vision, and brand direction and who will enthusiastically amplify the brand through their own channels
• Align messaging with consumer interests, relevant topics including viral trends and other opportunities to engage by staying current on social media technology and trends

MINIMUM QUALIFICATIONS

• Demonstrated knowledge and experience in social audience growth tactics
• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field.
• Experience managing social media posting platforms such as Hootsuite or Sprout Social
• Five (5) years’ managing social media strategy, social content delivery, reporting analytics and earned media/Public Relations
• Advanced knowledge of social media marketing tools

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• Ability to lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds.
• While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
• While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).

Our Company is an Equal Employment Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.