Social Media Specialist (Luxury Skincare)

Job Overview: AziMD Skincare is seeking a creative and passionate Part-Time Social Media Specialist to join our luxury skincare business. As a Social Media Specialist, you will play a key role in developing and executing our social media strategy to elevate brand awareness, engagement, and customer loyalty. Your primary focus will be on curating compelling content, managing social media platforms, analyzing performance metrics, and staying updated on industry trends. This role offers flexibility and the opportunity to work a hybrid schedule after the initial 90-day period.

Hourly: $18 - $23

Hours: 30 hours/ week

Location: La Jolla, CA

Responsibilities:

• Analytics and Reporting: Regularly analyze social media performance metrics and prepare comprehensive reports detailing key insights, growth opportunities, and campaign effectiveness.
• Additional: Perform other related duties, tasks, and responsibilities as required, assigned, and directed.
• Stay Updated on Industry Trends: Keep abreast of the latest social media trends, tools, and best practices within the luxury skincare and beauty industry to maintain a competitive edge.
• Influencer Marketing: Assist in identifying and engaging with relevant influencers to amplify brand reach and increase brand credibility within the luxury skincare niche.
• Content Creation: Develop high-quality, visually appealing, and on-brand social media content, including images, videos, and written copy, to engage our target audience and promote our luxury skincare products.
• Social Media Advertising: Work with the marketing team to plan, execute, and monitor social media ad campaigns to drive traffic, conversions, and increase brand visibility.
• Social Media Management: Monitor and maintain our social media channels (Instagram, TikTok, LinkedIn, Pinterest) with regular posts and updates to keep our online presence active and engaging.
• Community Engagement: Engage with followers, customers, and industry influencers by responding to comments, messages, and inquiries promptly and courteously, fostering a positive and interactive community around our brand.
• Social Media Strategy: Collaborate with the marketing team to develop and execute a comprehensive social media strategy aligned with our brand identity, marketing campaigns, and business objectives.

Qualifications:

• Possess expert knowledge of creative requirements for each social media platform and content format (Stories, Reels, Newsfeed, video, etc.)
• Bachelor's degree in Marketing, Communication, or a related field or minimum one (1) year experience in content management, social media coordination, or creative writing.
• Self-motivated and able to work independently with minimal supervision.
• Proficiency in using social media management and analytics tools.
• Experience with Adobe Creative Suite, including Photoshop, Lightroom and InDesign, or Canva.
• Knowledge of luxury skincare products and beauty trends.
• Strong understanding of social media platforms, algorithms, and best practices.
• Exceptional creativity and demonstrated ability to create engaging visual and written content.
• Proven work experience as a Social Media Specialist or similar role, preferably within the luxury skincare, beauty, or fashion industry.
• Excellent communication and interpersonal skills.
• Strong attention to detail and ability to meet deadlines.

BONUS

Knowledge of digital marketing and SEO is a plus.

Knowledge of podcast production is a plus.

ABOUT AZIMD SKINCARE

Skin expert Dr. Azadeh Shirazi, MD is a board-certified dermatologist specializing in medical, surgical, and cosmetic dermatology. AziMD Skincare offers a unique selection of medical-grade skincare products whose efficacy is based on science and clinical trials.