Digital & Social Media Specialist

This exciting new role is a key part of bringing our brand stories & campaigns to life. Infineon is looking for a passionate and business-focused individual to evolve this role, drive effective social media and digital messaging, and act as the connector between creative, brand, and sales/marketing teams. You will work cross-functionally and take a strategic approach in recommending the optimal messaging and digital assets and executing the plan through our regional and global social media channels. If you are an experienced, strategic, and creative thinker who is a strong team player with an outstanding work ethic and want to thrive in a fast paced, ever-changing business environment, then we want to talk to you! ***This hybrid position is required to be based near our San Jose, CA office (preference). We are also open to having the role based near our El Segundo office.

In your new role you will:

• Be a strategic thinker with the ability to execute quickly to ensure that campaigns and projects are developed and successfully completed on time
• Manage and optimize social media promotions and campaigns
• Contribute to creative ideation around experiential activations and customer engagement
• Work closely with corporate & marketing communications, campaign managers, marketing leaders and other relevant stakeholders to jointly develop and execute an overall social media strategy with a focus on organic engagement & paid web traffic
• Propose and drive media initiatives based on marketplace analysis
• Act as the bridge between global and regional creative, brand, and social media teams to implement aligned messaging, imagery, and a targeted audience experience
• Be the advocate for social media within the communications team, and work with the team, employees, and leadership to increase corporate and individual engagement on social—including copywriting and/or suggested postings
• Identify relevant stories that prove our brand message and develop state-of-the-art social media formats for it
• Analyze 1st and 3rd party data to gauge overall campaign effectiveness and recommended adjustments
• Develop extensive knowledge of Infineon’s vast pool of branded digital imagery (pictures, graphics, web pages, videos, templates) and create digital assets as needed for campaigns that adhere to Infineon’s brand guidelines
• Work with manager to develop monthly hind sighting on program performance for executive stakeholders
• Recommend budget allocation, paid media cadence and timing to execute the strategy

You have excellent communication and interactive skills with the ability to team with all levels in a global organization. As a strategic thinker you are innovative and creative in reaching a targeted audience and successfully engaging employees on social media.

You are best equipped for this task if you have:

• Expertise in social media paid advertising including targeting, budget planning, performance monitoring and KPI-driven optimization
• Fast and eager to learn, with critical thinking and problem-solving skills.
• Working knowledge of Microsoft Office 365
• Ability to extract both quantitative and qualitative insights to improve campaigns and achieve business goals
• Exceptional ability to work cross-functionally and collaboratively
• A bachelor’s degree in marketing, communications, business, or related field
• Excellent knowledge of current social media landscape, different channels, content & features, ideally with social in the high-technology space and B2B business
• 3-5 years of experience in social media management including content planning on several channels, creative organic storytelling, and paid advertising
• Working knowledge of Adobe Creative Suite (CS5, CS6, or CC), specifically Photoshop and Illustrator, and video editing software
• Highly organized, comfortable managing multiple work streams at once, keeping up to date tracking and calendar of activities
• Excellent communication skills – verbal and written – comfortable in a team environment
• Experience creating content, both written and digital (images, photos, videos, etc.)

Infineon designs, develops, manufactures, and markets a broad range of semiconductors and semiconductor-based solutions, focusing on key markets in the automotive, industrial, and consumer sectors. Its products range from standard components to special components for digital, analog, and mixed-signal applications to customer-specific solutions together with the appropriate software.

At Infineon we are a compassionate, confident, and pioneering group of individuals who are daring to dive into the world’s biggest challenges with imagination and an open-mind. We come from different backgrounds with varying levels of expertise, yet we respect one another as equals. We recognize that there are big challenges ahead for our planet—we’re compelled and excited to join the quest for a better future, and we hope you are too!

This position not quite right for you? Check out other opportunities to help shape the future with us: Americas Career Landing Page

Driving decarbonization and digitalization. Together.

Infineon Technologies Americas Corp., is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.
Employment at Infineon is contingent upon proof of your legal right to work in the United States under applicable law, verification of satisfactory references and successful completion of a background check and drug test, and signing all your on-boarding documents.
In some instances, if applicable, U.S. export control laws require that Infineon obtain a U.S. government export license prior to releasing technologies to certain persons. This offer is contingent upon Infineon's ability to satisfy these export control laws as related to your employment and anticipated job activities. The decision whether or not to submit and/or pursue an export license to satisfy this contingency, if applicable, shall be at Infineon's sole discretion.
Infineon Technologies takes data privacy and identity theft very seriously. As such, we do not request personally-identifiable information (PII) from applicants over the internet or electronically. Please kindly refrain from disclosing your PII electronically during the application process or to unauthorized websites that may purport to be Infineon or any of our affiliates.
Wage range that the company expects to pay for a qualified candidate:
Minimum of $98,100 salary per year
Maximum of $134,900 salary per year
In addition, all employees will be eligible to participate in an incentive plan.