Social Media Coordinator (Communications & Marketing)

Overview

Who We Are

SAG-AFTRA is the iconic American labor union that represents approximately 160,000 media professionals. SAG-AFTRA employees support our members and thrive on securing the strongest protections by negotiating the best wages, working conditions, health and pension benefits. We preserve and expand members’ work opportunities, vigorously enforce our contracts and protect our members against unauthorized use of their work.

Responsibilities

What You’ll Do

In collaboration with the Social Media Specialist, the Social Media Coordinator creates daily content, manages social media calendars, and provides regular reporting, analytics and recommendations for SAG-AFTRA’s multiple social media channels.

(This section provides a general summary of the most significant job duties performed. It does not explain in detail every single duty performed.)

• Collaborate with other internal departments to develop and advance campaigns, identify key players, maintain approvals, and coordinate actions.
• Work with Social Media Specialist to d ev elop, implement and maintain a social-specific style guide, including tone, voice, look and feel, branding, etc. for each channel.
• Generate, edit, publish and share daily content (copy, images, videos) that maintains and builds strong, meaningful engagement — and encourages SAG-AFTRA community members to take action, get involved, feel inspired, etc.
• Work with Social Media Specialist to build and maintain social media calendars across various platforms (Facebook, Twitter, Instagram, TikTok, etc.)
• Monitor, moderate, respond and escalate convers ations as needed.
• Follow and execute official policy, procedure and style guides for all communications
• Track social analytics, competitive listening, issue/trend tracking and create reports summarizing key performance metrics.
• Assist Social Media Specialist with events and union activities by attending and producing live social media content as assigned.
• Undertake special projects and assignments and other duties as assigned.
• Work with Social Media Specialist to strategize through competitive research, platform determination, benchmarking, analytics, metrics, messaging and audience identification to expand SAG-AFTRA ’s social media reach .
• Produce creative graphics, GIFs and video/audio assets to be used across social platforms that are aligned with the brand.
• Work with Social Media Specialist to develop and execut e multiple campaigns across the organization’s social media platforms, and assist with strategic and tactical support for local communications.
• Monitor all applicable third-party social media content (user-generated, like-minded groups, producers) and identif y ways for our organization to continue ongoing social media conversations.

Qualifications

What You’ll Need

We want to make sure you’re successful. To be considered, you must have:

( The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of this job with or without reasonable accommodation, using some other combination of skills and abilities.)

Communications & Marketing

• Experience with multiple social media platforms and their available tools (Facebook Business Manager, Ads Manager, etc.), awareness for emerging and opportunity platforms, and reporting of social analytics and KPIs (experience with Hootsuite a plus).
• Knowledge/interest in the entertainment industry and/or labor unions preferred.
• Ability to produce creative, impactful social media content in brand voice and often within strict confines and practices of the organization (must provide examples of published work).
• Knowledge of social media best practices.
• Excellent written and verbal communication skills are essential (experience with Google Workspace a plus).
• Excellent presentation (GoogleSlides) and communication skills.
• Skilled in shooting photos and video for social media; ability to edit videos and audio for social.
• Experience with design programs such Photoshop, PremierePro, Illustrator and Canva to provide on-brand social graphics, photos, GIFs, etc.
• High level of attention to detail and fact-checking.
• An eye for content that will generate engagement.

General

• Superlative interpersonal skills: High degree of patience and tact. Must be able to cultivate respectful, strategic and collaborative relationships with people from diverse backgrounds both internally and externally.
• Detailed-oriented, process and deadline driven with the ability to focus and produce results in a fast-paced environment, under tight deadlines without constant supervision.
• Quick learner, flexible, highly adaptable, independent problem-solving and critical-thinking abilities.
• Have an understanding and awareness of the importance of labor unions, social justice and worker rights impacting SAG-AFTRA members.
• Must be available and willing to work extended hours per day or per week (and/or overtime for applicable non-exempt positions), including weekends and holidays, as SAG-AFTRA determines is necessary to meet its business needs.
• Must be confident, reliable, energetic with a positive attitude, accept responsibility, and handle pressure well.
• Must be available and willing to travel to such locations and with such frequency as SAG-AFTRA determines is necessary or desirable to meet its business needs
• Motivated and knowledgeable, with the ability to work in an environment where the team is small, geographically diverse and subject to sudden and frequent changes in priorities.
• Capable of taking direction from more than one supervisor; flexibility and adaptability to changes in workload and differing work styles of direct supervisors.
• Self-motivated with the ability to work independently and be proactive, as well as work effectively in a team and across functional groups.
• Ability to initiate and promote process improvement.
• Must be able to work in a challenging environment where constructive feedback from others is encouraged.
• Strong organizational and project management skills with ability to stay on a determined timeline, while managing multiple projects simultaneously.
• Must maintain regular and acceptable attendance at such level as is determined by SAG-AFTRA’s attendance policy.
• Have a high sense of ownership and hold yourself and others accountable for a high level of performance and integrity.

In addition, we will assess the following competencies as part of the candidate evaluation process.

• Creativity
• Integrity and Trust
• Organizing
• Perspective
• Cultural Awareness
• Communication
• Informing
• Time Management
• Listening

Minimum Qualifications

Education and/or Experience

• 1-3 years’ experience in social media marketing, editorial or social department of an ecommerce, entertainment industry, digital media or agency environment, managing brand/organization pages on platforms such as Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn.
• Bilingual English/Spanish highly preferred.
• BA/BS degree in journalism, public relations, communications, marketing, advertising, new media or related field, or equivalent combination of education and experience.

Please provide a cover letter and attach or provide links to samples of personally written social media campaigns and analytic reports.

Certificates, Licenses, And/or Registrations

• Certifications such as Hootsuite, Google Analytics and Google AdWords a plus.

What You’ll Get

We are a great place to work because we offer:

• Colleagues that are passionate about what we do and how they contribute to our mission
• Affordable and comprehensive medical and dental plans
• The salary range for this position is $43,098.00 - $48,485.00 annually along with excellent employee benefits and perks such as a 35-hour work week.
• Balance between work and home life responsibilities
• Employee discounts and perks
• Generous pension plan