Social Media Specialist Jobs

The California State Lottery is looking to fill the role of a Social Media Specialist (Marketing Analyst II).

People are drawn to the California State Lottery because we:

• Support the importance of work-life balance
• Invest in the professional development of our team members
• Are dedicated to preserving our environment by lowering our carbon footprint
• Recognize individual and team contributions
• Are an energetic, creative, and talented team
• Empower team members to bring their knowledge, expertise, and innovation
• Generate supplemental funding for education. Each year the Lottery contributes approximately $1.8 billion. We have a worthy mission that we’re sure you’ll take pride in too.
• Value diversity and inclusion in the workplace

and Duties:

Under the general direction of the Chief, Engagement & Retention Marketing and Staff Services Manager-II of Digital Properties, with the lead of a Staff Services Manager I, the Social Media Specialist (Marketing Analyst II) is responsible for the planning, development, execution, and analysis of content on Lottery's designated social media platforms which include but are not limited to: Facebook, Instagram, Twitter, LinkedIn, Snapchat. This role is fast paced with a high volume of work. The expectation of this position is an established subject matter expert in all aspects of social media marketing (paid, organic, and influencer, etc) and ability to constantly learn new social media trends, paid social opportunities, and social media best practices. The position is critical to ensuring that the Lottery provides an exceptional experience at all stakeholder touch points that motivate consumers to play Lottery games, build understanding of our mission, increase engagement and loyalty with the Lottery brand, and drive sales in order to generate supplemental funding for public education.

Important Things to Note:

-This position requires completing a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, you will need to gain list eligibility.

-The Lottery is currently operating under an Emergency Telework Program while a permanent Telework Program is finalized. Depending on the start date for this position, this position may start as 100% remote; however, the location requirement may change and in-person presence at the Lottery’s headquarters in Sacramento may be required once the Permanent Telework Program is in place.

-A Statement of Qualifications (SOQ) is required with your application package. Be sure to read the job advertisement entirely and follow the application and SOQ instructions.

-A Resume is optional. It may be included, but is not required.

Desirable Qualifications:

• Team player with a strong passion for fostering a safe, collaborative work environment.
• Proficient Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Teams).
• Advanced written and oral communication skills.
• Strong knowledge of analytic dashboards and analytic presentation experience, tracking metrics and generating reports.
• Exceptional attention to detail and quality control.
• Effective in working under deadlines, prioritizing issues, and managing concurrent assignments and managing the amount of content and projects.
• Ability to work proactively and independently with an eagerness to learn.
• Extensive knowledge of content development, graphic design, copywriting, social media esthetics, community management, customer service, and social engagement.
• Experience with paid social media campaigns, organic social media support, and influencer marketing.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously.
• Expert knowledge of the social media landscape with the ability to keep a finger on the pulse of social news.
• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• Stated interpersonal and communication skills; experience collaborating with a team to achieve group milestones.
• Experience with social media management platforms such as Sprout Social, Buffer, Hootsuite, etc.
• At least two years of experience performing social media marketing duties.

If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team!

Job Type: Full-time

Pay: $5,518.00 - $6,907.00 per month

Benefits:

• Retirement plan
• Parental leave
• Employee assistance program
• Health savings account
• Dental insurance
• Health insurance
• Paid time off
• Flexible schedule
• Flexible spending account
• Vision insurance

Schedule:

• Monday to Friday
• 8 hour shift

Work Location: Hybrid remote in Sacramento, CA 95811