Asst Mgr - Marketing (Cerave Us) - Cleansers

Job Title Assistant Manager – Marketing (CeraVe US) - Cleansers

Division: L’Oréal Dermatological Beauty

Location: Hudson Yards, NYC

Reports To: AVP – Marketing (CeraVe US)

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and skinbetter science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Learn

The Assistant Marketing Manager will support the Assistant Vice President of Marketing on the CeraVe core cleanser franchise and the CeraVe Amazon & club businesses. The Assistant Marketing Manager will also lead the SA franchise and act as the primary brand liaison for the CeraVe Sam’s Club and BJ’s businesses. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth in a fast-paced environment.

The Assistant Manager will report to the Assistant Vice President of Marketing.

Job Responsibilities

• Strong data analysis skills– i.e. competitive, US market, sales (experience with syndicated data sources like Nielsen a plus)
• Demonstrates L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Prioritization & Organizational Skills
• Work with the sales team and retailers to ensure seamless execution of marketing strategy in the retail environment.
• (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Innovates – shows curiosity, imagines creative solutions generating business value and promotes team creativity (i.e. contributes ideas)
• Monitor production plans to ensure full support of business, track any risks that could impact business.
• Sell-out forecasting.
• Competitive deep dives and other ad-hoc market analysis.
• Meticulous attention to detail
• Manages Complexity – reasons from multiple perspectives (i.e. integrates key learnings from experiences)
• Club
• Amazon
• Work with sales team and retailers to gain distribution and assortment
• Brand liaison: lead marketing efforts for Sam’s Club & BJ’s and act as the liaison between brand and club channel national account manager
• Support the Assistant Vice President of Marketing with the CeraVe Costco business
• Demonstrates Entrepreneurship and agility– takes initiative, focuses on customers (i.e. visit the Field, talk to key stakeholders, etc.) deals with uncertainty and moves forward without having the larger picture
• Proactively conduct market research and uncover insights to inform franchise strategy.
• (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• (Medical, Dental, Vision, 401K, Pension Plan)
• Developing & implementing overall franchise strategy and marketing plans.
• CeraVe core cleanser franchise support
• Communicates and interacts effectively (written and oral) – listens with intent, actively networks
• Ensure customer strategy and programs align with national brand objectives and product focuses
• Access to Mental Health & Wellness Programs
• Strong appreciation for our business / sensitivity to métier; understands beauty
• Marketing related experience is highly desired, but not required
• Market Research: ability to read and interpret research data
• (3 Days in Office, 2 Days Work from Home)
• Market research.
• Maintain budget by tracking expenses, alert manager of trends and risks.
• Support the Assistant Vice President in all management and day-to-day operations of CeraVe’s cleanser business. Responsibilities include but are not limited to:
• New product launches.
• Lead creative execution of customer marketing initiatives including print, digital, and POS materials
• Account support and leadership
• (Think Tanks and Innovation Squads)
• Salary Range: 81,300 – 113,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Systems Proficiency (i.e. Nielsen, Excel, PowerPoint, Word)
• Acts with Human Sensitivity – demonstrates respect (i.e. adapts behavior to respect different personalities), enriches team dynamic
• Achieves Results with Integrity – conveys energy, focuses on results, acts with integrity
• Develop messaging/direct-to-consumer communication leveraging consumer insights and research.
• Manage day-to-day operations with excellence and interact effectively with cross-functional departments .
• Represent brand at meetings with Sam’s Club & BJ’s.
• Liaising with the CeraVe DMI, DSC sales team, operations, finance, and all other cross-functional partners.
• Support the Assistant Vice President of Marketing as the brand liaison for the Amazon CeraVe business.
• SA Franchise Lead: develop & execute national marketing plan for the CeraVe SA (Salicylic Acid) franchise of cleansers & HBL products.
• Bias for action to deliver continuous to improve process performance (i.e. initiates work efficiencies improvement)
• Bachelor’s Degree and 2-3 years of experience
• Work closely with club channel national account director to drive strategic programs and initiatives to grow business and meet budget
• VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)