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Vice President, Demand Management & Operations
Company | FourKites, Inc. |
Address | Chicago, IL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-10-21 |
Posted at | 8 months ago |
At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable.
- Leverage data-driven insights to optimize marketing campaigns, improve conversion rates, and drive continuous improvement in demand generation efforts
- Collaborate with cross-functional teams to define target audience, identify key market segments, and create effective marketing campaigns to generate qualified leads and opportunities
- Develop and execute a comprehensive demand generation strategy to drive revenue growth, customer acquisition, and market penetration
- Oversee the development and execution of integrated marketing programs, including digital marketing, content marketing, lead nurturing, events, and other demand generation initiatives
- Implement and optimize revenue forecasting, pipeline management, and sales analytics to support data-driven decision-making
- Lead the sales operations and marketing operation functions, ensuring alignment, efficiency, and scalability across sales, marketing, and customer success teams
- Drive the adoption and utilization of sales and marketing technology platforms, such as CRM, marketing automation, and analytics tools
- Develop and implement sales processes, systems, and tools to drive sales productivity and operational excellence
- Collaborate with finance and operations teams to establish and track key performance metrics, analyze data, and provide actionable insights to drive revenue growth
- Develop strong relationships with key stakeholders and executive leadership to gain support and alignment for demand generation and revenue operations initiatives
- Foster a collaborative and results-oriented culture, promoting cross-functional collaboration and alignment
- Partner closely with sales, marketing, product, and customer success leaders to understand business objectives, market trends, and customer insights
- Build and lead a high-performing demand management, sales and marketing operations team, providing coaching, mentoring, and professional development opportunities
- Exceptional communication and presentation skills, with the ability to influence and collaborate effectively at all levels of the organization
- Experience with implementing and optimizing CRM, marketing automation, and analytics platforms
- Bachelor's degree in marketing, business, or a related field. MBA or equivalent advanced degree is a plus
- Deep understanding of sales and marketing operations, including sales processes, pipeline management, forecasting, and analytics
- Proven track record of driving demand generation and revenue growth in a B2B technology/software environment
- Excellent analytical skills, with the ability to translate data into actionable insights and strategies
- Extensive experience in developing and executing multi-channel demand generation strategies, including digital marketing, content marketing, events, and lead nurturing
- Strong leadership skills with the ability to build, develop, and motivate high-performing teams
- Strong strategic thinking and problem-solving abilities, with a demonstrated ability to drive results and deliver against objectives
- Annual Wellness Stipend
- Ongoing learning & development opportunities
- Salary Range: $180,000 - $250,000
- Medical, Dental & Vision benefits start on first day of employment
- 20 PTO days, 10 Sick days, 5 recharge days, 2 volunteer days
- 401k with company match
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