Brand Marketing Director - Cocomelon (Mat Cover)

Description
Thank you for considering the Brand Marketing Director - Cocomelon (MAT Cover) role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.
The Role
We have an exciting new opening for a Brand Marketing Director in the Brand Team at Moonbug for our global preschool sensation CoComelon. This is a maternity cover for a period of 10 months while our current Director goes on maternity leave.
The Brand Marketing Director will be responsible for driving affinity and growth of the CoComelon brand globally, leading the annual marketing plans from conception to execution. Results will be measured in audience and revenue growth.
Further, the Brand Marketing Director will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partner and Moonbug channels as well as create and implement marketing plans and analyze the impact of our efforts.
This role is a great opportunity for someone with a business, marketing or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business, to work in one of the most exciting kids’ entertainment companies.
The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel – ideally with prior experience with entertainment and/or family marketing. Also critical to the role is a deep understanding of how marketing can drive commercial success, while ensuring the long-term health of the brand.
The successful candidate must be autonomous and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills. The candidate must also be proactive, process-driven, meet committed deadlines and great at working collaboratively in a fast-paced, international environment.
You will be working collaboratively across a large, international cross-functional team including consumer products, YouTube, brand partnerships, music, retail, distribution, content, creative and comms as well as external partners and agencies to deliver world-class experiences for our audience.
Responsibilities

• Develop robust test & learn plan to improve performance and marketing spend efficiencies across channels, based on data & analytical insights. Share learnings and performance with internal stakeholders.
• Work closely with GM & Sr BMD to define the vision for the brand. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’ commercial needs.
• Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination.
• Responsible for tracking and managing Brand Marketing budget on a monthly basis
• Drive innovation with partners to get them excited to promote our fun and enriching shows and characters.
• Establish relevant KPIs for marketing plan. Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
• Oversee creation and approve brand assets including trailers, sales materials, style guides and other marketing materials. Ensure these deliver on the brand guidelines and promise.
• Collaborate with Brand owner (General Manager) & Sr. Brand Marketing Director to set marketing strategy and annual plans for the brand globally.
• Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on social media platforms and drive conversion on our various retail partner platforms.
• Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
• Be the connective tissue for the franchise, bringing cross-functional teams together to drive initiatives and marketing activations towards singular objectives based on franchise goals set by the GM
• Be the expert on the brands’ target audience and consumer, and lead consumer insights plans.

Requirements

• A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
• Able to prioritize, multi-task and work under pressure in a fast-paced environment
• Fluent English, essential; other languages beneficial
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
• Excellent Excel and PowerPoint skills
• Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
• Experience with family entertainment a benefit
• You have 8+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing
• Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels and manage conflicting opinions while still moving projects forward
• Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
• Passion for brands that move fast and shape culture
• Bachelor’s degree required. Masters/MBA degree preferred
• Ability to triangulate information from multiple sources to uncover insights and develop strategies and recommendations
• Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of successfully driving high impact projects from start to finish
• Sense of humor and desire to have fun!

Benefits
Salary: $125K