Sr. Region Sales Manager

Company Information

fairlife, LLC is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers.

With more than $1B in annual retail sales, fairlife’s growing portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health; and fairlife® Light Ice Cream.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

The company is driven by its values of caring for the people, animals, and planet it touches across its business. By providing nourishing products, implementing stringent care standards for animals, and stewarding efficient operations and responsible packaging, fairlife, LLC puts a focus each day on making a positive impact for all.

To learn more about fairlife and its complete line of products, please visit

job purpose:

The Sr. Region Sales Manager is responsible for leading their respective North America Operating Unit (NAOU) region commercial objectives across the fairlife portfolio of dairy-based nutrition brands. This role requires a Nielsen and knowledge & insights mindset to support commercial planning and execution across all routes to market to drive flawless execution and partnership with our Retail, Foodservice, and On-Premise customers in the Region. The Sr. Region Sales Manager will be the subject matter experts in their respective RTM portfolio of brands. In addition, SRCM is responsible to provide category, customer, and shopper selling tools to fairlife Region Key Account Managers (RKAM) and NAOU customer and bottler teams within their respective Regions. This individual will deliver against strategic commercial initiatives based on company goals that will promote brand love, accelerate growth, and deliver unmatched value for our customers, the Coca-Cola system, and the company. The Sr. Region Sales Manager will be responsible for commercial communication and intelligence across all brands and all routes to market in the region they are aligned to commercially.

responsibilities:

• Analyze bottler and customer information and business trends using syndicated data sources to identify and expand business opportunities
• Create and present selling decks utilizing relevant data and insights for respective bottler and customer accounts
• Ensure time sensitive deadlines are met within assigned territory
• Ensure timely and appropriate communication of confirmed programming to fairlife and Coke Sales Ops teams to maximize execution
• Partner with regional Bottler Commercial Lead to develop bottler material for priority customers as needed(delete)
• Responsible for partnering and managing relationship with bottler sales teams on regional account sales
• Evaluate current and past regional programming for effectiveness and ROI to determine future needs and plans
• Responsible for building and maintaining strong bottler and customer relationships
• Key relationships and partnerships: Assigned bottler territory sales teams, fairlife sales team, fairlife commercial team
• Identify opportunities for growth and expansion within assigned accounts (adding SKUs, new platforms), and take lead on sales approach and execution to new buyers
• Partner with fairlife franchise operations manager to customize fairlife’s national commercial plan for specific bottler and territory
• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance
• Maximize volume and revenue in key assigned territory by utilizing fact-based selling methods
• Ensure customers are complying with contracted requirements

skills/qualifications required:

• Proactive attitude with entrepreneurial skill set, who thrives in a multi-tasking environment.
• Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment
• Bachelor’s Degree in related field or equivalent work experience required
• Minimum of 3 years’ Key Account Management sales experience required, with a focus on food or beverage products preferred
• Possess existing knowledge of local market
• Minimum 3 years’ Bottler/Distributor management experience; preferably with food or beverage products
• Ability to leverage data and insights to tell a compelling story and drive business plan objects
• Effective communication, interpersonal, and organizational skills
• Strong business acumen ability
• Demonstrated ability to deliver creative solutions that meet business objectives in response to inevitable market challenges

position location: Remote/Home Office in Carolina’s and Mid-Atlantic Market Units. North Carolina, South Carolina, Virginia, Maryland and Washington DC

reports to: Senior Director, Field Sales South Region

travel requirements: 50%

exempt/nonexempt: Exempt

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email .

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