E-Retail & Digital Marketing Analyst, Latin America

Job Title: E-retail & Digital Marketing Analyst, Latin America

Company: Parfums Christian Dior

Location: Miami, FL

Hybrid: 2 remote days per week

TEMPORARY POSITION: 1 year

REGION: Latin America

MAIN JOB OBJECTIVE

Coordinating and managing the e-retail business of the LATAM region (retailers’ websites). Collaborate on the design of the strategy for the channel together with subsidiaries teams and leading in Export markets.

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES

• Develop innovative processes to efficiently create B2C targeted content from a variety of internal and external sources.
• Execute ad campaigns on search engines and other websites and research and implement the latest digital marketing strategies using social media to boost share of search, traffic and conversion
• Identify, track and analyze relevant KPIs to improve brand’s performance in the e-retail channel (sales, evolution, ranking, etc).
• Align digital plan, brand investment, media plans, animations and influencers activations based local context and marketing plan.
• Provide detailed reporting on products and campaign trends with actionable data to support business development decision making processes.
• Design and implement brand strategy on e-retailer’s websites (including visibility, investment, etc).
• Evaluate potential websites, align logistics, UX, UI and ensure brand equity in every step of the customer journey/brand exposure.
• Analyze and develop EDI (Electronic data interchange) solutions accordingly addressing customer related data (CRM tools, Product Page Enrichment, triggers, etc).
• Participate on negotiation sessions with Commercial teams and retailers securing best visibilities and value-cost.

QUALIFICATIONS & SKILLS:

• Project Management
• Exceptional interpersonal and communication skills; ability to navigate a cross-functional environment, positive attitude
• Capacity to analyze and react quickly
• Business or Marketing degree
• Applicants must be currently authorized to work in the United States for any employer.
• Speaks fluently English and Spanish
• At least 3-4 years of experience Marketing and/or Digital
• Must be familiar with reporting and sales metrics
• E-business knowledge and experience: experience in online sales E-retail, creation of visibility plans, sampling, media, etc.