Sr. Manager, Marketing & Sales Strategy

The Senior Manager, Marketing & Sales Strategy leads the development of marketing strategies informed by data, business performance, and consumer insights to deliver business goals. Performing the role with excellence includes leading team members and multi-disciplinary partners across the full marketing mix, leading complex programs, partnering with leadership at all levels within Disney Parks Experiences and Products (DPEP), and demonstrating business savvy.

This position reports to the Director, Marketing and Sales Strategy, Disney Cruise Line (DCL).

Responsibilities

This position has two major areas of focus: Providing business direction and marketing plans for DCL to partners in the Sales organization to grow contribution from the Travel Trade channel and developing marketing strategies that encourage Past Guests to sail again – both centered in building positive relationships with these audiences.

Sales Strategy Responsibilities Include:

• Build strategic input for the internal agency to inform the development of marketing campaigns, tactics, tools and segment-wide portfolio initiatives for travel trade use. Plus, responsible for ensuring brand standards are met and business priorities are upheld in any trade marketing
• Serve as the primary liaison to the Domestic and International Sales teams, providing business objectives, areas of focus and key strategies that will drive performance. In parallel, represents the voice of the Trade to the Disney Cruise Line business in all key decisions.
• Work with Sales Strategy, and Domestic and International Sales partners to help build DCL expansion plans including distribution approach
• Serve as primary contact for Cruise Line Industry Association (CLIA) Trade Relations area, and takes the lead on determining participation in CLIA events and programs throughout the year (e.g. Cruise360, National Plan a Cruise Month, Membership offer) and ensuring efficient execution of these programs
• Evaluate business results across channels and partners with Sales leaders to improve contributions.
• Ensure that the Trade is fully equipped to represent the brand by providing timely communications on new product information (itineraries, policies, process changes, new products and other relevant business updates), training and familiarization opportunities for travel agents
• Develop and present DCL business and marketing strategy content for Sales conferences, meetings, and training for internal and external partners

Past Guest Strategy Responsibilities Include:

• Provide strategic oversight of the Castaway Club, Disney Cruise Line’s loyalty program, identifying growth and commercial opportunities that will continue to drive repeat and advocacy with Past Guests
• Develop the strategic plans to drive substantive growth from one-time cruisers, growing the repeat rate. Requires deep analysis, consumer insights and communications planning
• Lead expansion for new ship and destination planning for Disney Cruise Line related to Past Guest activations
• Manage communications to Castaway Club Members across channels, including editorial content for the quarterly newsletter

Basic Qualifications

• Sophisticated presentation skills and proven track record of presenting to executive audiences
• Experience in project management and driving ideas into action
• Demonstrated leadership abilities in motivating, directing, and mentor teams
• 8+ years relevant marketing experience, ideally in Marketing or Sales Strategy, Brand Management, or Advertising Account Management
• Excellent written and verbal communications, plus outstanding professionalism
• Critical thinking skills, foundational to developing strategies and strategic planning
• Skilled at understanding performance metrics to assess & optimize programs
• Skilled at building effective partner relationships and influencing peer partners/leaders

Desired Qualifications

• Minimum 2 years of experience leading salaried employees

Required Education

• Bachelor’s Degree or equivalent

Preferred Education

• MBA or strong business experience and background

Additional Information

• This position is located in Celebration, FL, working four days a week in-office and one day a week remotely.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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