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Sr. Manager, Marketing Operations And Analytics
Company | McKesson |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-07-29 |
Posted at | 10 months ago |
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
- Support the technical aspects of marketing CRM/database in relation to database growth, data cleanliness, and completeness
- Experience managing and developing data and insights professionals (direct reports)
- Ownership of data integrity and data management initiatives, including segmentation, analytics, process workflows, data uploads and data augmentation
- Identify, evaluate, deploy, and manage marketing CRM platform and data strategy to address current needs (i.e., insights collection, segmentation and 360o degree customer view) and help scale for future marketing plans
- Oversee the development of dashboards, creation of standardized reports and the distribution of reporting to provide ongoing insights to sales and franchise teams on program engagement and penetration
- Utilize modeling and advanced statistical methods to drive program engagement, segmentation and analysis, process workflows, data uploads and data augmentation
- Define performance analytics standards, guidelines, and marketing KPIs for marketing strategies, programs, and campaigns to measure effectiveness, brand health and awareness
- Leverage data visualization to illustrate a compelling narrative
- Analyze, operationalize, track, model and apply attribution to all performance metrics
- Leverage all aspects from performance monitoring, reporting and analytics for a key FY’24 program
- Independently lead project from campaign design, business review meetings with internal clients, deriving requirements, and data analyses to final reports/presentations, communication of results and implementation support
- Build marketing analytics offering for Life Science organizations
- Consistently look for new opportunities to drive revenue and enhance the customer experience
- Excellent presentation skills and ability to communicate analytical findings effectively to business partners
- 7+ years of B2B marketing, marketing operations, or business intelligence experience (preferably in life sciences and/or oncology)
- Proficient with Google Analytics, power BI/tableau etc.), Salesforce
- 5+ years of hands-on experience in data management and analytics
- Extraordinary attention to detail and diligent review of analyses
- Bachelor's degree required, preferably masters in a quantitative field such as statistics, computer science, mathematics, economics
- Demonstrated project management skills, leveraging an execution focus with strong collaboration skills
- Desire to be part of a mission-driven business whose goal is to advance cancer care
- Excellent cross-functional team, project, and organizational leadership skills with the proven ability to interact with and influence across all levels and functions
- Strong written and verbal communication skills
- Embraces an entrepreneurial mindset featuring a willingness to explore bold new ideas, the tenacity to drive to execution, and flexibility to take on different roles and duties as required
- Strong storyteller who enjoys captivating audiences with a narrative leveraging visualization of data
- Ability to multi-task, manage changing priorities and meet aggressive deadlines in a fast-paced marketing environment
- Up to 14 weeks of paid parental leave and five to 10 days of paid care and bereavement leave
- McKesson contributes a percentage of your total 401k contributions each year towards your retirement fund
- Medical, dental, and vision plans with the opportunity for generous discounts through our Vitality partner
- Generous salary with bonus opportunities (adjustments made based on market location)
- 3+ weeks of paid time off a year to spend however you want and 12 paid holidays
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