Data Analyst Advisor - Digital Marketing & Web Analytics

The US Performance Marketing Analytics team is seeking a Data Analyst Advisor, with marketing and digital analytics experience, to provide leadership in the coordination, setup, and execution of deep analytics with recommendations that support digital performance marketing efforts, with a specific emphasis on web analytics, customer journey analytics, and digital marketing effectiveness measurement. This role will be instrumental in enabling marketing effectiveness to support the continued digital innovation of Marketing. This position is focused on building key business insights using advanced digital marketing/web analytics and presenting those insights in various forums; it is not a web developer role.

• Assists in digital audience definition and the design and implementation of data transfers between FedEx and 3rd parties to develop comprehensive view of customer behavior on FedEx and non-FedEx digital properties.
• Gains insight into key business problems and deliverables by applying highly technical analysis techniques analysis techniques to examine structured and unstructured data from multiple disparate sources.
• Prepares analyses, reports, dashboards and presentations to senior management in a format relevant for the audience, including delivering presentations to all levels of leadership; additionally, conveys complex analytics in an understandable way to non-executive and executive levels (strong communication skills).
• Manages and works with internal and external partners in the analytics space to increase FedEx’s maturity in performance marketing.
• Has an understanding of web analytics tagging and technical set-up of web applications.
• Has extensive experience with the use of website analytics tools (Adobe Analytics preferred) & standard website measurement terminology.
• Understands various site tagging models and advises management on the best approach.
• Helps to drive the definition of a measurement plan for key customer journey experiences, promotional campaigns, .com testing, personalization and the requirements to execute this plan.
• Works in cross functional projects and programs. Routinely presents to management.
• Designs and implements advanced processes and analytics associated with a wide variety of data sets used for data/text mining, analysis, and prediction to enable informed business decisions.
• Provide insight from initial concept to fully tested production, and communicates results to a broad range of audiences.
• Typically uses data, statistical and quantitative analysis, basic modeling, and fact-based management to drive decision making.
• Has experience with online targeting technologies like Adobe Target, e-mail marketing technologies like Salesforce Marketing Cloud, and data management platforms like Adobe Audience Manager.
• Effectively uses current and emerging technologies to evaluate trends and develop actionable insights and recommendations to management, via understanding of the business model and the information available for analysis.
• Mentors less senior staff.
• Ensures data accuracy, ongoing data validation and resolve any data integrity issues.
• Delivers in-depth digital marketing/web analytics and insights, using advanced quantitative and scientific approaches to business analysis related to performance marketing, in support of the enterprise’s US-focused customer engagement strategies including digital intelligence for channels such as Search, E-mail, Display, Social Media, and Mobile – leveraging web analytics, big data, business intelligence, data visualization, and other capabilities to drive marketing optimization efforts.

Skills Considered a Plus

• Strong communication and presentation skills, both written and verbal
• Familiarity with web technologies, databases and BI tools (e.g. HTML, SQL, Business Objects, Tibco Spotfire, Tableau, Microsoft Power BI).
• Experience leading cross-functional teams and working on agile teams.
• Excellent critical thinking, quantitative and analytical skills
• Ability to convey complex analytics in a understandable way to non-executive and executive levels
• Good understanding of customer experience issues and web user interface considerations like research, design, testing, and content optimization.
• Analytical curiosity and comfort working in an evolving discipline.
• Demonstrated ability to influence key business decisions through analyses and user insight studies
• Constructs analyses independently and proactively
• Versatility and comfort in use of sophisticated technology
• Prior experience with report and dashboard design
• Experience with databases (RDBMS) and exposure to Big Data (e.g. Microsoft Azure).

Domicile:

• This position may be domiciled anywhere within the United States.

Relocation:

• Relocation assistance may be considered based upon business needs.

Minimum Qualifications

• Bachelor's degree in information systems, computer science, or a quantitative discipline such as mathematics, engineering, operations research, economics or finance.
• Excellent interpersonal skills, written and oral communication Skills. Proven leadership skills.
• Superior analytical skills with diverse analytics and statistical software and applications.
• Seven (7) years equivalent work experience in measurement and analysis, quantitative business problem solving, operations analysis, marketing analysis, simulation development and/or predictive analytics.

Additional InformationSalary Range Estimate: Monthly Salary: $9,233.00 - $11,837.00. This compensation range is provided as a reasonable estimate of the current starting salary range for this role. Factors that may be used to determine your actual salary may include your specific skills, your work location, how many years of experience you have, and comparison to other employees already in this role.
Upload current copy of Resume (Microsoft Word or PDF format only) and answer job screening questionnaire by close of business (5:00pm CST) on the date below. If the date below is blank, there is no specified closing date for this requisition.
Employee Benefits: Medical, dental, and vision insurance; paid Life and AD&D insurance; tuition reimbursement; paid sick leave; paid parental leave, paid vacation, and additional paid time off; geographic pay ranges; 401K with Company match and incentive bonus potential; sales incentive compensation for selling roles.
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• Fortune "World’s Most Admired Companies" – 2021
• TIME "100 Most Influential Companies" - 2021
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• LinkedIn "Top 100 Companies" - 2021
• InsiderPro ComputerWorld "Best Places to Work for IT" – 2021
• World HRD Congress "Best Gender Equality Workplace" – 2021

FedEx Services is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, genetics disability, or protected Veteran status.
FedEx Services does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, FedEx Services is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact [email protected].