Sr. Marketing Manager, Digital & Design

Position Title: Sr. Marketing Manager, Digital & Design

Location: US: Remote

Summary

The Senior Marketing Manager, Digital and Design is responsible for leading and upholding the company’s brand image and identity across all digital and print materials. This position provides creative leadership on and upholds the company’s brand standards throughout the execution of all marketing materials, including email templates, digital advertisements, social media graphics, and trade show materials. Under the direction of the Director of Brand Management, this role oversees the implementation of the strategy and optimal approach to execution for the company’s website and marketing automation platform; the incumbent will be responsible for identifying the brand channel opportunities available to Ever.Ag and using them to maximize the company’s brand image and marketplace awareness.

Key Responsibilities

· Lead brand management and quality control for digital marketing and multimedia asset creation, ensuring consistency of brand standards at every touchpoint

· Collaborate with Marketing team members to help create and manage on-brand assets (content and visual designs) for a variety of uses: website, product graphics, email templates, social media graphics, marketing campaigns, online collateral, and print materials

· Optimize website user experience to drive traffic and generate leads while executing on SEO best practices

· Management of platforms such as Marketo, ensuring best practices are in place and operations are as streamlined as possible

· Partner with team to develop automated marketing campaigns from concept through execution

· Monitor performance of digital marketing initiatives and report on results

· Other applicable duties as assigned

Qualifications

• Customers/prospects
• Well-versed in using social media strategies to attract
• Preferred but not mandatory: Experience with Video programs such as Wistia, Animaker, iMovie
• Collaborative team player experienced in leading colleagues either directly or through influence
• 8+ years of brand management, marketing, or relevant experience
• Experience using Web programs such as WordPress, Divi Builder, Yoast SEO, Google Analytics, Flywheel Hosting
• Strategic thinker and digital storyteller – has demonstrated success in using web-based channels (websites and social media) to communicate the value of a brand, its products and solutions, and its subject matter experts
• Bachelor’s degree in marketing, communications, or related field
• Preferred but not mandatory: Experience with Design programs such as Adobe Photoshop, Adobe InDesign, Adobe, Illustrator, Adobe Stock
• Knowledgeable user of website analytics tools·
• Experience with MA/CRM such as Marketo (Knak), Salesforce
• Microsoft Office Suite experience

Competencies for Success

• Quality Focused: A recognition of the value of doing things the right way; has a high sense of integrity and thoughtfulness in your actions
• Analytical and Critical Thinking: Reviews and manages data with strong attention to detail; combines facts with likely possibilities; articulates and resolves complex problems
• Entrepreneurship: Seeks and acts proactively on business opportunities; is proactive and innovative in work approach; leverages knowledge, network, and resources to build markets
• Excellent written and verbal communication: Presents oneself clearly and articulately when speaking or writing, assuring that others fully comprehend the intended message; uses appropriate grammar tailored to the audience; writes compelling promotional texts

Who you will be working for

Ever.Ag offers innovative AgTech solutions and services that empower agriculture, food, and beverage supply chains to feed a growing world. The breadth of the portfolio is uniquely capable of supporting the complex needs of companies involved in dairy, livestock, crops, and agribusiness. With decades of experience and industry-leading innovations, our technology, risk management, and market intelligence provide our customers with the tools and insights they need to operate more efficiently, sustainably, and strategically across every stage of the supply chain.

Please visit our webpage to learn more about us News.Ever.Ag and https://www.ever.ag/

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identify or expression, or veteran status. We are proud to be an equal opportunity workplace in hiring and growth opportunities.