Senior Marketing Associate, Crm

Job Title:

Senior Marketing Associate, CRM

About Bombas:

Bombas is a comfort focused apparel brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas is continuing to innovate with new socks and apparel while creating a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we're inspired by that. We know it's the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran, status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices

This role provides the opportunity to either work remotely within the Tri-state area or out of our Bombas HQ in New York City.

About the Job:

As a Senior Marketing Associate, CRM you will play a critical role in analyzing customer data, identifying trends, and implementing strategies to enhance customer retention and satisfaction. Using your analytical skills and customer-focused mindset, you will work to optimize Email, SMS, and paid channel campaigns to maximize customer loyalty and minimize churn. Your ability to draw meaningful insights from data will be instrumental in shaping our customer retention strategies and driving business growth.

What you'll be responsible for:

• Manage day-to-day operations of calendared emails, automated/triggered (lifecycle, transactional, promotional) emails, and SMS campaigns.
• Collaborate with cross-functional teams, including:
• Leverage data to optimize campaign strategies (e.g. segmentation, messaging and creative, and frequency).
• Conduct A/B testing and analyze campaign performance to optimize key metrics such as open rates, click-through rates, conversion rates, and revenue.
• Creative, content, and product teams, to develop compelling marketing assets and messaging
• Partner with Search, Social and Offline channel managers to ideate and execute on paid retention campaigns.
• Stay up-to-date with industry trends and best practices in lifecycle marketing, email marketing, SMS marketing, and customer segmentation.
• Digital product and site merchandising to optimize on-site experience
• Track and report on Retention campaign performance across Email, SMS and paid channels.
• Partner with Data & Analytics and Customer Insights teams to better understand repeat customer behavior
• Collaborate on and maintain the marketing email content calendar

What we'll love about you:

• A team player who is willing and happy to help
• Excellent collaboration skills, with the ability to work effectively across teams
• Inquisitive, love to learn, embrace failure, and never give up
• Belief in our mission and understand the importance of giving-back
• A fast learner with excellent analytical, conceptual, and problem solving abilities
• An independent, proactive and result-oriented team player with a strong performance record
• Comfortable working in an open office environment while staying focused
• Strong written and verbal communication skills

What you'll love about us:

• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We offer flexible paid time off for all full-time employees. This includes unlimited vacation, sick days, and wellness days because we understand the value of health, relaxation, spending time with friends and family, and traveling the world.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly health and wellness reimbursement.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.

What you'll bring:

• Proven ability to develop and execute successful CRM strategies and tactics.
• Experience with CRM platforms (e.g. Oracle Responsys, Braze, Hubspot)
• Strong analytical skills and the ability to interpret and act on data insights.
• Experience with data visualizations tools (Looker, Tableau) is a plus
• Bachelor's degree in marketing, business, or relevant experience.
• Minimum of 2+ years relevant experience in CRM, with a proven track record of driving customer engagement and retention.
• Project management experience, with the ability to prioritize and manage multiple projects simultaneously

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $80,000 and $95,000/year. However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is "at-will" and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to our Talent Acquisition Lead at [email protected]. Only requests related to accommodations will be responded to.