Director, Crm & Lifecycle Marketing

About Us

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About The Role

The Director, CRM & Lifecycle Marketing will be a key role within the Revenue team. You will drive strategy and execution to drive healthy customer growth, meaningful engagement with our customer base, and create a best-in-class retention program.

What You’ll Do

• Conduct a strategic review of existing CRM channels and propose how to evolve existing/build out new CRM channels to establish new growth & retention levers for RTR.
• Partner with brand and product marketing to message Rent the Runway’s brand identity, leverage content and other materials to drive brand loyalty, working on GTM launches, and meet company performance objectives
• Lead in the development of weekly, monthly, and ad hoc reporting on email performance
• Oversee and execute creative briefs for new and existing campaigns
• Stay informed on market trends and retention best practices, including personalization, CRM flows, email deliverability, and innovative creative approaches.
• Develop monthly evergreen email and push calendars with the brand marketing and merch teams.
• Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
• Oversee CRM & lifecycle marketing engine at RTR, including:
• Build a best-in-class multi-channel lifecycle marketing engine that enables personalized cross-channel comms to deliver the right message in the right channel at the right time.
• Partner with finance and data teams to drive cohort analysis to understand business impact of retention efforts, developing segmentation for use throughout the customer journey
• Create detailed customer journey flows with actionable triggers to drive conversion and engagement based on customer insights
• Drive engagement and loyalty through best-in-class CRM strategies on our email, SMS, direct mail, and other customer retention channels by analyzing current trends and developing long-term strategies.
• Explore new and emerging tools and trends to position Rent the Runway at the front of new opportunities in technology and fashion

About You

• Strong project management skills and attention to detail.
• Experience working with CRM tools, including Sailthru
• Critical thinking and problem solving with a positive attitude is a must.
• Ability to work in a competitive, fast-paced and challenging environment and the want to work across multiple cross-functional teams.
• Experience managing a direct-to-consumer and/or subscription business CRM team, including experience creating and executing email and other communication platform strategies
• Bachelor's Degree and 8+ years of experience in CRM and lifecycle marketing

Benefits

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Company wide events and outings - our team spirit is no joke - we know how to have fun!
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
• 401k match - an investment in your future.
• Hybrid Work - our corporate employees have the option to work remotely 2 days a week, in accordance with Company policies.

Covid-19 Vaccine Requirement

RTR is requiring all US corporate employees to be fully vaccinated for COVID-19 in order to work in person, unless an employee requires a reasonable accommodation for medical or religious reasons. If you believe that you may require an accommodation, please apply for any roles that interest you and if hired, you will receive information on how to request a reasonable accommodation after your start date. RTR will evaluate all such requests in accordance with Company policy and applicable law.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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The anticipated base salary for this position is $134K to $160K. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.