Senior Analyst, Crm - Mobile & Email Marketing

Senior Analyst, CRM - Mobile & Email Marketing

New York, NY, United States

Full time Schedule

$100,920 -

$168,240

Annually*

* based on job, location, and schedule

About

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy’s, Inc. The face of retail is changing, and change requires innovation.

Macy's is the largest NYC based digital retailer and has driven more than ten consecutive years of double-digit growth. We’re building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.

Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy’s Digital to grow your career and help shape the future of an iconic brand.

Job Overview

The Senior Analyst is responsible for ensuring measurement and analyses towards the impact of site merchandising optimizations for Macys.com. You will look for ways to allow site merchandising and the broader digital business to make critical data-informed decisions. With your comprehensive command of data-analysis tools and techniques, you'll design analyses frameworks, monitor site usage, and performance, present beautiful data stories with recommendations, and generate reports and insights.

Essential Functions

The Senior Analyst, Digital Analytics responsibilities include, but are not limited to:

Collaboration & Analysis:

• Advocate sound best practices and develop training to ensure teams utilize data and tools effectively
• Lead strategic analytics projects across teams
• Define and execute audits of analytics tracking to ensure accuracy in data collection across analytics systems
• Partner with site merchandising and partner teams to solve complex problems and identify opportunities to improve the customer experience, increase conversion rate, increase margins, and recommend tests
• Provide analytics thought leadership to digital and enterprise partners to improve site merchandising strategy and optimizations
• Strong Adobe Analytics background with the ability to build dashboards and enable stakeholders to make data-driven decisions
• Identify opportunities to automate and enhance existing reporting & analysis processes

Competencies

• Ability and desire to take product/project ownership
• Must be able to view complex data for extended periods of time
• Ability to work a flexible schedule based on department and Company needs
• Experience in digital merchandising, retail, product management or marketing preferred
• B.A. required
• Experience with web analytics tools, preferably Adobe Analytics
• Consistently demonstrate regular, dependable attendance and punctuality
• Knowledge of MS Office computer programs are required
• Able to juggle multiple projects - can identify primary and secondary objectives, prioritize time and communicate timeline to team members
• Minimum 4 years of experience in consulting, strategy, and e-commerce /or retail analytics
• Expertise in SQL, data manipulation; experience with Tableau or other visualization platforms a plus.
• Ability to effectively share technical information, communicate technical issues and solutions to all levels of business

This position may be eligible for performance-based incentives/bonuses in addition to the attached Benefits. Eligibility requirements may apply based on location, job level, classification, and length of employment. Visit https://bit.ly/3Sy3fOs to see details on benefits.