Senior Manager, Crm (Cerave)

Job Title: Senior Manager, Consumer Data Activation Lead – CeraVe

Division: L’Oréal Dermatological Beauty

Location: New York, NY

Reports To: AVP, Digital - CeraVe

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Active Cosmetics, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

What You Will Do

The Customer Data Activation Lead is responsible for developing consumer-centric programs that drive customer acquisition, retention, personalization, loyalty, and profitable, long-term relationships – from ideation, planning and development to execution, tracking, and analytics. As the central data steward for the brand, the CDAL owns the critical function of 1P data collection and activation across all consumer-facing channels, including (but not limited to) email, SMS, direct mail, media, and paid social. This role is also responsible for tracking and measurement of brand owned data to provide data-driven consumer insights across the customer’s lifecycle and multi-channel touchpoints.

CDAL will closely collaborate with a broad team of cross-functional partners and stakeholders, including marketing, media, retailer, site, CDMO, social, DIT, and global teams. This role will oversee one direct report, the Assistant Manager of Data-Driven Experiences.

Essential Functions

• Owns brand trigger program; ensures synchronized messaging across channels based on 1P data acquisition source and customer behaviors.
• Accountable for day-to-day deployment of email and SMS campaigns. Ensure DDX cadence aligns with broader Marketing and brand calendars
• Analytics
• Partner with media team to establish investment levels, targeting and creative for lead gen campaigns across platforms
• Data Acquisition:
• Support strategic brand objectives, launches, and activities as well as annual plans to drive business results. Partner with Marketing to support major new product category initiatives.
• Oversee one direct report (Assistant Manager) and day-to-day management of agency partners/external vendors (DDX, SMS, creative, sampling, etc.)
• Set ambitious email and SMS database name collection goals, implements strategies to meet or exceed goals, liaise with the Legal team to ensure tactics are compliant with L'Oréal legal guidelines
• Collaborate with CDMO team (L'Oréal DMP owners) to drive CeraVe audience segmentation strategy, test and learn opportunities and analysis. Fully leverage first-party customer data to precisely segment target audiences and refine multiple-channel communications.
• Collaborate with multiple stakeholders including, but not limited to executive management, marketing, digital and media teams, retailers, & medical partners to evolve DDX roadmap and drive data-driven programs and initiatives
• Own budget for name collection campaigns, including sample forecasting
• Track KPIs and provides monthly recap with insights to inform and shape future execution
• Implement personalization opportunities to enhance the consumer journey across touchpoints
• Data Activation:
• Partner with media teams (including retailers) to ensure adoption of 1P data in relevant campaigns; drives recommendation for audience targeting strategy and measurement
• Maximize all opportunities to cross-reference and merge learnings from multiple data sources, (i.e., CRM database and Retailer databases) to create multi-channel strategies

Required Qualifications

What We Are Looking For:

• Must possess excellent creative - verbal and written - communication skills
• Strong analytical skills and in-depth database segmentation experience
• Ambitious, resilient, agile, self-starter
• 6+ years of relevant experience in CRM, digital project management, performance marketing
• Exceptional end-to-end project management skills. Highly organized
• Must have proven track record in driving CRM strategies, database growth, digital engagement, ecommerce sales, and analytics across channels
• Ability to digest data and translate it into clear, meaningful, and actionable insights
• Superb teamwork skills. Ability to partner closely with a large cross-functional group of stakeholders representing various areas of business
• Affinity for marketing technology, systems

Preferred Qualifications

• Technical familiarity and experience with back-end technologies and content management systems
• Managing brand loyalty programs is a plus

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

Salary Range: $117300-$164200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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