Senior Director, Digital Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Based at the iconic Capitol Tower in the heart of Hollywood, Capitol Music Group is home to some of the best-known labels in modern music; encompassing the jazz icons of Blue Note, Capitol’s generations of pop stars. We produce, distribute and promote some of the most critically acclaimed and commercially successful music in the industry. This role is a fantastic opportunity to join an organization on the cutting edge of the modern music business and, as part of Universal Music Group, a chance to be part of the world’s leading Music Company.

Capitol Records is currently seeking a Senior Director, Digital Marketing for our Hollywood, CA office. The Manager will be spearheading Digital Marketing initiatives for the label’s Hip Hop and R&B roster. They are responsible for building out the digital, mobile and social components of an artist’s overall marketing plan – including but not limited to: digital promotions, social content, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding outlets, artists websites, which optimize for audience acquisition and engagement, music & video consumption, and D2C purchases.

How You’ll CREATE

• Contribute to the design and creation of the artist's digital assets, including photo and video content.
• Work with creative and content departments on digital content creation, optimization, and scheduling.
• Discover new sites, outlets, influencer accounts to promote artists and maintain relationships with key sites and partners.
• Measure and analyze overall campaign performance and provide insights and key learnings to other departments.
• Manage relationships with top-level artists, managers, and other partners
• Create and manage database marketing campaigns to find new fans and optimize conversions.
• Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals.
• Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
• Lead the creation and utilization of all artist websites and social networks with updates, posts news, content, etc… Will also be involved in the development of artist's websites, other digital and mobile protocols, including wireframing, user experience design and feature requisition.
• Partner with internal departments (marketing, commercial, production, press, research and international) to execute effective interactive strategies.
• Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools.
• Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
• Filter results of analysis and present it to the internal departments.
• Heavy research of artist communities and word-of-mouth analysis (reading and analyzing blogs, other artist sites, etc.).
• Define, plan, and execute digital marketing campaigns for a roster of artists.
• Leverage your relationships and expertise between artist teams and social media partners (TikTok, Instagram/FaceBook, YouTube/VEVO, Twitter, etc) on best practices, content trends, engagement and promotional opportunities.
• Drive direct to consumer revenue from recorded music sales, merchandise, ticketing, advertising, and subscription.

Bring Your VIBE

• Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet.
• Excellent communication oral and written skills are a must. Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week and sending frequent real time updates as things happen.
• Social strategy and paid media planning experience preferred.
• Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
• Strong analytical background and ability to create and update reports.
• Bachelor’s Degree is preferred.
• Must thrive in a team environment but be able to take initiative and work independently.
• Expert knowledge of all current social media and digital platforms, and a proven track record of amplifying content, creating on platform engagement, and breaking artists through a social media lens
• Must have 7-10+ years of experience in digital marketing within the music industry, preferably at a major label.
• Must be proficient with using Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.
• Ability to lead cross-functional teams (strong project management, organization, and communication skills)
• Ambitious individual sought who is a self-starter requiring minimal direction.

Perks Playlist

• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Comprehensive medical, dental, vision, and FSA options, as well as:
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% coverage for out-patient mental health services
• A lifetime fertility support allowance of $30,000 to plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• 2-weeks paid Winter Break
• Variety of ways to prioritize much-needed time away from work including:
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
• 3-weeks PTO for non-exempt employees
• Flexible Paid Time Off (PTO) for exempt employees
• 10 Paid Holidays (including Juneteenth and Wellbeing Day)

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

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Job Category

Marketing, Streaming & Digital Media

Salary Range

$64,480-$196,951

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.