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Digital Marketing Specialist Jobs

Company

The SpringHill Company
Address , Los Angeles, 90028, Ca
Employment type FULL_TIME
Salary $66,000 - $80,000 a year
Expires 2023-10-02
Posted at 9 months ago
Job Description
ABOUT THE SPRINGHILL COMPANY:
Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.

ROLE OVERVIEW:
We are looking for a Digital Marketing Specialist with a minimum of 2 years of experience designing, creating, and executing strategic digital marketing programs to support the expansion of our direct-to-consumer business at The SpringHill Company. This role requires an in-depth understanding of digital marketing platforms and strategies to achieve aggressive business objectives within our dynamic products business. You love data, and have strong knowledge of digital marketing best practices across a variety of channels including SEM methodologies, along with tactical execution and experience increasing conversion rates and KPIs for PPC, Email, Social Advertising, and Shopping Feeds. Your passion for customer retention and user acquisition drives you to consistently employ a growth mindset while maintaining channel environment balance. You are thoughtful and love collaborating both internally and externally to ensure our product experiences are present across the digital landscape where our customers can find them.

REPORTS TO:
GM/VP, Commerce

RESPONSIBILITIES:

  • Identify trends & insights, optimizing spend and performance based on learnings
  • Plan, manage, and execute digital marketing strategy across a variety of ad platforms both in-house and externally through agencies
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Generate weekly, monthly, and quarterly digital channel reports & insights against KPIs
  • Collaborate with internal teams to optimize the user experience and landing page conversion
  • Manage digital vendor relationships, acting as a resource for industry data and trends
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Monitoring campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs
  • Leadership and execution of paid search, social advertising, and shopping feed campaigns, including Meta, Google PPC, Amazon PPC, TikTok, and marketplaces.
  • Manage budget allocations and bid parameters to deliver the most efficient results across paid media
  • Design, build, and maintain our presence across all commerce digital channels
  • Develop and execute strategic digital marketing plans, including SEM, email marketing, social media, paid media and display advertising campaigns

QUALIFICATIONS:

  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Bachelor's degree in marketing or a related field.
  • Experience in optimizing landing pages and user funnels.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Excellent organization, tactical, analytical/data management, Excel, and communication skills
  • Experience with A/B and multivariate experiments.
  • Strong analytical skills and data-driven thinking.
  • Working knowledge of ad-serving tools and relevant platforms.
  • 2-4 years of proven working experience in digital marketing.
  • Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing
  • Demonstrable experience leading and managing SEM, marketing database, email, social media, and/or paid advertising campaigns.
  • Knowledge of Collaboration software like Asana, Wrike, Jira, Basecamp, and Monday is a plus.
  • Passion for entertainment, art, sports, fashion, lifestyle, music
VACCINATION POLICY:

At The SpringHill Company, we want all employees to feel safe and comfortable when they engage in in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, TSHC requires proof of COVID-19 vaccines for current U.S. employees, including all newly hired employees to attend in-person meetings, visit the office, or work from an offsite production or meeting location in person. Requests for accommodations consistent with applicable law will be considered. This role will be expected to report to work in person during the week in accordance with the Company’s policies.

The SpringHill Company (TSHC) believes that each team member contributes significantly to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.

LIFE AT TSHC:
TSHC strongly believes that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can
expect:
  • A supportive, inclusive atmosphere and a team that values your contributions
-Opportunities for growth and development via work experience and offerings from our People Resources team and -Learning and Development Program
  • Employee resource groups, frequent in-office events, lunch and learns with industry (media, culture, and sports) guests, volunteer opportunities, and more
  • A generous and well-rounded benefits program featuring PTO, parking stipend, comprehensive medical benefits, a family leave policy, access to an Executive Coach, retirement plans, 401k with company match, and much more
  • An attractive and competitive compensation package
  • No shortage of snacks, fruits, catered lunches, beverages, birthday treats...and daily lunch items stocked in our fridge and kitchen