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Company | Starry, Inc. |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-10-06 |
Posted at | 8 months ago |
About Starry:
- Analytical: can dissect complex data to pull relevant insights
- Self-starting: an entrepreneurial learner and problem solver
- Organized: strong prioritization skills with high attention to detail
- Communicative: excellent writer and storyteller
- Lead coordination efforts with customer care team to ensure a quality experience with customer communications
- Assist with the content development and execution of Starry’s marketing campaigns—with a focus on CRM (email and SMS) campaign planning, content creation, deployment, optimization, including A/B testing
- Proactively leads competitive research to stay up-to-date on digital marketing trends and best practices
- Ensure flawless quality assurance across all outbound email and SMS communications and that they’re on brand with Starry core value & standards
- Works day-to-day with internal creative team & cross functional org to deliver on brand, consistent and accurate customer facing communications across a wide range of channels (i.e. email, digital media, print, etc.).
- Monitor deliverability and implementation of campaigns across all platforms to ensure consistent and robust channel health
- Contribute to improvements in ad targeting as well identify and vet new partnership opportunities
- Gather and analyze data to track campaign performance and make recommendations to continually optimize channels based on target KPIs
- Responsible for campaign execution including building of audiences, tracking links, creating promo codes, filtering segments, and more
- Proficiency in Google Ads, Facebook Ads, and other ad platforms
- Experience in B2C marketing
- BS or BA degree required
- Excellent written and verbal communication skills
- Experience with data analysis and reporting tools
- Ability to work independently and as part of a team
- 1-2 years experience in digital and/or CRM marketing
- Strong analytical and problem-solving skills
- Experience in Looker, Google Analytics, Google Tag Manager, SQL, Customer IO, Sendgrid, or Mailchimp
- Startup or agency background
- Generous employer contribution for you and your dependents on low deductible health plan, dental plan, vision plan, AD&D, and life insurance and access to our 401(k) retirement plan
- 12 weeks of 100% paid parental leave for all new parents after six months of continuous employment
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