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Senior Marketing Director Jobs

Company

Harnham
Address Los Angeles, CA, United States
Employment type FULL_TIME
Salary
Category Personal Care Product Manufacturing,Retail
Expires 2023-09-15
Posted at 8 months ago
Job Description

SENIOR MARKETING DIRECTOR

$220,000 - $260,000 BASE I BONUS I LONG TERM INCENTIVE

LOS ANGELES, CA I HYBRID






This is an exciting opportunity to join a Fortune 500 company in the expansion of their personal care products!






THE COMPANY




This consumer health company has trusted personal care products in millions of homes. In this organization, you’ll lead a large team focused on specific product verticals while driving strategic decision making with the VP and executive teams.






THE ROLE




As Senior Marketing Director, you will be responsible for shaping and executing marketing strategies driving brand recognition, customer engagement, and revenue growth in specific market segments. You can expect to be doing…


  • Market insights; conduct market research to understand customer behaviors, emerging trends, etc., translating them into insights to drive product & marketing strategies forward
  • Analytics; establish KPIs and analytical frameworks to understand marketing effectiveness & enable data-driven decision making
  • Strategic brand awareness; drive and maintain strong, consistent brand identity
  • Digital marketing; create & execute campaigns using SEO, SEM, social, influencers, etc. with the goal to drive online presence and sales
  • Content marketing; design and implement content strategies to educate, engage, and reinforce brand loyalty
  • ·Stakeholder communication; collaborate decisions, progress, and results with executive teams and more
  • Strategy; create and lead marketing strategies with market trends in mind





YOUR SKILLS AND EXPERIENCE



  • Experience in skincare, cosmetics, or personal care industry
  • Confidence to steer marketing campaigns, communication skills to discuss & present findings to leadership teams
  • Strong analytic abilities to translate data into actionable insights
  • 10+ years of experience in marketing analytics with 5+ years of team management
  • Bachelors' degree in Marketing or Business (MBA, a plus)
  • Superb leadership skills & experience building/guiding a team
  • Experience in digital marketing techniques (SEO, SEM, social, content, etc)