Senior Marketing Associate Jobs

Robert Half's client is seeking a talented Sr. Marketing Associate to join their team.

Job Title: Sr. Marketing Associate

Job Summary:

The Senior Marketing Associate, will be a key player in supporting key firm industry and service areas to help our client expand regionally and nationally. You will work closely with other marketing and sales support team members and key industry/service/geography leaders within the firm. You will manage internal and external campaigns, webinars and events, as well as support firmwide activities, as needed. This person should have experience working within professional services firms and will understand the business-to-business (B2B) marketing and sales environment.

Responsibilities:

• Measure effectiveness of content, both overall and in each channel
• Ensure SEO keywords and strategy
• Develop, coordinate and execute digital marketing campaigns and posts (social, PPC, display, website inbound, emails, events, etc.) from initial request through final deliverable
• Aid in the development of key messaging and value that drives engagement to meet overall goals of key industry groups and service lines
• Collaborate with sales and industry leadership to development content and drive attendance to live and online events
• Develop, direct and execute programs to drive demand for the firm’s services in area of assigned responsibility
• Write or direct writing resources for email (inbound and drip) and direct mail campaigns aligned with events, tradeshows, referral/channel partners and integrated marketing strategies
• Stay current with event, webinar, social and campaign best practices and promote the advancement of new ideas and innovation to both improve the effectiveness and efficiency of marketing efforts
• Execute event and webinar goals and objectives from initial request through final deliverable
• Partner with brand creative team to ensure all campaign content is on-brand and consistent in terms of style, quality and tone of voice
• Track campaign and event results, and communicate overall marketing results to Marketing Senior Manager and relevant stakeholders
• Work with sales support team to draft materials as required
• Provide strategic direction on specific digital marketing initiatives by identifying the key message or proposition, as well as the best digital channel for distribution

Requirements:

• A bachelor’s in marketing, communications, English or a related field (or related experience)
• Minimum of 3 years of experience in professional services marketing or B2B marketing; accounting or financial services/wealth management firm preferred
• Proactive with strong organizational, writing and communication skills
• Ability to work independently, on multiple projects at once and collaborate with remote team members and management
• Excellent project management skills and the flexibility to prioritize changing workloads
• Willingness to share ideas and contribute to a collaborative effort