Digital Marketing Specialist Jobs

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers.

Afterpay is looking for a Digital Marketing Strategist to join our North America marketing team. This role sits on the growth marketing team responsible for driving consumer, app growth and engagement. This role will work closely with the brand marketing, analytics, product and creative functions, to develop and execute full-funnel growth campaigns.

As a Digital Strategist, you will be responsible for the growth and contribution of app downloads, new customers and GPV from organic channels managing web, SEO, and App Store optimization. We’re looking for someone who has previously shaped and successfully managed app growth strategies with proven results that deliver to business objectives.

You will:

• Partner with our Analytics team to measure the impact of each campaign, and develop ways to scale
• Partner with creative teams to design campaign assets that drive engagement and align with our brand guidelines
• Manage agencies that help optimize keyword performance across SEO & ASO.
• Develop and execute digital marketing strategies that drive website traffic, search engine rankings, and app store downloads
• Engage cross-functionally with marketing, product, engineering, analytics and legal to meet ambitious growth targets
• Work closely with paid media leads ensuring we are maximizing paid spend with organic initiatives.
• Run campaign initiatives end-to-end; you will design experiments, develop campaign strategy, and drive execution of the campaign through to completion inclusive of web page builds.

Qualifications

You have:

• Experience within a high growth eCommerce, financial services or retail environment
• Strong understanding of web development and maintenance
• Experience with SEO and app store optimization tools and platforms
• A strategic, analytical and customer-first mindset.
• Ability to work independently and as part of a team
• Experience working with a global reament
• 5+ years of experience in digital marketing

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $138,200 - USD $169,000

Zone B: USD $128,500 - USD $157,100

Zone C: USD $121,700 - USD $148,700

Zone D: USD $110,600 - USD $135,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

• Paid time off (including 12 paid holidays)
• Healthcare coverage (Medical, Vision and Dental insurance)
• Retirement Plans including company match
• Paid parental and caregiving leave
• Learning and Development resources
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Employee Stock Purchase Program
• Health Savings Account and Flexible Spending Account
• Paid Life insurance, AD&D, and disability benefits
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.