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Senior Associate, Growth Marketing, Consumer
Company | DoorDash |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-05-27 |
Posted at | 1 year ago |
About The Role
- Work closely with other teams and stakeholders to ensure goals are met
- Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Social (Meta, TikTok, Snapchat), Display (DSP), and Affiliates
- Work closely with agencies and in-house team to optimize media buying in an effort to hit aggressive growth targets in a cost-effective manner
- Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
- Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algo tests
- Direct and manage agencies to achieve goals and ROI targets
- Maintain and monitor key metrics across channels including budget pacing, LTV, and CAC
- Test new channel/product features to identify incremental audiences and inventory for accelerating growth
- You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing.
- Experience with paid social and display marketing channels
- You have deep familiarity with CPA, CPC, CVR, and LTV.
- Experience with Web & App Tracking/Attribution (preferred)
- Experience working on multi-sided marketplace businesses (preferred)
- Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
- A BA/BS degree and 2-4 years of related digital performance marketing
- Knowledge of SQL, Python or other data processing scripts (preferred)
- You have an outstanding ability to think creatively, identify and resolve problems.
- Direct, hands-on experience managing media buying, optimization (Paid Search, App Search), and strategic planning either at an agency or in-house
- You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- We are customer obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
- We are learning - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
- We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
- We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
- We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
- We offer great compensation packages and comprehensive health benefits.
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