Marketing Manager, Global Consumer Marketing - Diablo Immortal (Contract)

Team Name

Marketing

Job Title

Marketing Manager, Global Consumer Marketing - Diablo Immortal (Contract)

Requisition ID

R021084

Blizzard is on a quest to find a legendary Marketing Manager of Global Consumer Marketing, Mobile who is a grandmaster at their craft. A solid professional who has helped launch and manage top grossing mobile games. We are particularly interested in someone that has been able to assist successful live games that saw month-to-month growth through focused user acquisition. This person will have a good understanding of user acquisition which includes the ability to build strategy and scale campaigns to improve paid channels such as Facebook, Google UAC, and mobile networks. We are in need of someone that takes a proactive approach to help drive key mobile campaigns with an understanding of the nuanced skills required to build world class creative.

This is a fantastic opportunity for a passionate marketer, gamer, and Nephalem who wants to help lead exciting new launches. Blizzard has remained a leader in entertainment for nearly 30 years, with millions of engaged fans, and the future is bright. We are poised for growth through our existing franchises, a strong content pipeline across multiple platforms, and momentum in mobile. Our brands are beloved by gamers worldwide and our goal is to bring our core values, including our commitment to quality and gameplay, to mobile. Like the Brotherhood of the Horadrim, you will be entrusted with the secrets of Diablo Immortal, our first built for mobile Blizzard game.

This individual will partner with dedicated teams leading brand marketing, growth marketing, user acquisition, ASO and owned channels, while building best-in-class content that honors our commitment to quality but remains data informed. This Marketing Manager will join a small but growing mobile team in Sanctuary and assist in managing external agencies as well as partnering with internal creative services teams.

You have the ability to think ahead, work independently, but also contribute cross-functionally to benefit the business, drive go-to-market plans and have the confidence to speak up and lead. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic level to drive all marketing initiatives, work with our development partners and lead agency partners.

A passion for gaming is also preferred, as is prior experience with helping to drive innovative marketing programs and prior work with brands that do this well.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Responsibilities

• Collaborate with external partner agencies, internal production, and creative services, leading the overall creative brief process and strategy development.
• Identify, plan, and optimize strategy and marketing plans, ensuring all communications and campaign materials deliver against that strategy.
• Research and build on mobile “standard methodologies”, building bridges with internal partners to promote and promote a mobile first and data informed approach to marketing.
• Work closely with Blizzard’s Commercial Organization on Products’ Live Service and Go to Market Plans, leading CFX teams to deliver towards established KPIs.
• Help drive social media strategies, development, and execution for mobile franchises, including analysis to evaluate of marketing campaigns and competitors.
• Manage ASO strategy, working closely with CFX teams to optimize storefront performance and visibility.
• Project manage and oversee budget allocation and delivery of final creative for paid media campaigns (globally).

Requirements

• Passion for gaming and understanding of current industry trends
• Bachelor’s Degree
• Extremely organized and detail oriented
• Excellent interpersonal and relationship management skills
• Results oriented, self-motivated
• 4+ years marketing experience with 2+ years in mobile marketing, publishing, or user acquisition
• Comfortable working in a fast-paced environment
• Excellent analytical, verbal, and written skills

EEO Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Disability Accommodations Request Statement

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected] General employment questions cannot be accepted or processed here. Thank you for your interest.

Rewards

Subject To Eligibility Requirements, The Company Offers Comprehensive Benefits Including

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered.

• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. Actual amounts will vary depending on experience, performance and location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.