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Specialist, Consumer Affairs Jobs

Company

Red Bull

Address Santa Monica, CA, United States
Employment type FULL_TIME
Salary
Category Food and Beverage Services
Expires 2023-09-27
Posted at 8 months ago
Job Description
To cultivate brand love and can love, we engage new and existing consumers through Red Bull’s evolving product and media content. Our goal is to engage with users and audiences by applying strategies across the World of Red Bull (Brand, Sports, Culture, Sales, and Media House). We take a deep-dive approach to consumer segments by consumption occasion, target, audience, and field marketing opportunity. Our dialogs are reactive, responding to daily inquiries received through our website or posted on social media. Reporting to the Manager of Consumer Affairs, you will use powerful Red Bull assets to support and implement targeted consumer initiatives.


Areas that play to your strengths


All the responsibilities we'll trust you with:


CONSUMER ENGAGEMENT


Craft responses to consumer inquiries in the voice of Red Bull, bringing the brand to life while satisfying the consumer’s request, across all ticket types including sales, sampling, product, consumer activations, sports, culture, and ticketing. Prioritize inquiries received through the official inquiry Web page, and then engage with consumers through social channels. Support campaigns as assigned Contribute to plans that improve 1:1 engagement opportunities Adapt important insights to evolve best practices for consumer interactions


OPERATION


Maintain content asset library with updates to always provide the most up-to-date and inspiring content to consumers with each engagement. Provide sales leads to the on and off-premise teams Contribute to a fun and positive work environment


REPORTING


Self-measure the number of engagements by all platforms (redbull.com/Zendesk/Social Channels) Gather weekly consumer engagement feedback for manager review and apply essential insights. Compile quantitative recap and highlight qualitative engagement content for monthly reports. Monitor and report trending inquiry topics to management Escalate sensitive inquiries to the manager


Your areas of knowledge and expertise


that matter most for this role:


  • Spanish language ability
  • Highly dedicated, professional, and a great team player
  • Intuitive communicator, adaptable to a broad consumer base
  • Excellent written and verbal skills
  • University Degree in Communications, PR, Marketing, Advertising, or Business
  • 1-2 years of consumer engagement experience with accomplishments
  • Storyteller across a variety of audiences
  • Microsoft Suite Proficient Zendesk, and/or Sprinklr
  • You must have strong people skills among consumers and colleagues
  • Experience on social platforms a must with a grasp of the gen-z social landscape
  • Self-starter and a creative thinker
  • Past involvement with marketing programs and campaigns


The base salary range for this position is $60,800 to $67,199 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.


Our current Benefits include:


Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)


Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.