Senior Product Marketing Manager - Premium Growth

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.

Join LinkedIn’s fastest growing subscription business and take it to the next level, by leading global acquisition marketing for the LinkedIn Premium subscription business.

As a Senior Product Marketing Manager, you will shape the subscription acquisition funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. You’ll collaborate with cross-functional stakeholders to ensure the customer journey is consistent, and help customers understand how LinkedIn Premium’s experiences can help them achieve their goals. You’ll establish growth targets and socialize Marketing’s impact and ROI with our finance and business operations partners. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement.

Research has shown that diverse teams produce the best outcomes, and in LinkedIn Premium Product Marketing, we take that learning to heart. We welcome diversity in all of its forms and work every day to create an inclusive culture.

Responsibilities

• Set ambitious marketing channel’s financial targets and oversee full-funnel performance reporting for executives
• Identify and prioritize opportunities to grow the subscriber base for Premium business
• Partner closely with product management, design, data science, and marketing to test and launch strategic, envelope-pushing initiatives that drive subscription growth. Activate data partners to test and implement new impact measurement techniques, to capture marketing’s impact.
• Utilize understanding of target audience segments and their preferred buying experience across consideration, purchasing, and onboarding to acquire and retain subscribers
• Influence cross-functional teams across business operations, monetization strategy, product, and marketing to unlock commercial innovation around subscriptions pricing, packaging, and positioning

Qualifications

Basic Qualifications

• 5+ years of experience in consumer product marketing or growth marketing
• BA or BS degree or equivalent experience

Preferred Qualifications

• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Track record of successfully managing a growth program that delivered business impact and customer insights, and communicating learnings to inform business strategy
• Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced startup environment
• User acquisition experience
• Great collaboration skills to connect with wide set of cross-functional teams (marketing operations, data science, product management, design); experience building new connections quickly and working together to craft a more fully realized answer

Suggested Skills

• Consumer product marketing
• Cross functional Collaboration
• Excellent communication, both verbal and written

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Being accompanied by a service dog
• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.