Senior Analyst, Marketing - Digital Growth Media

The Sr. Analyst, Marketing – Digital Growth Media will entice new customers to purchase from the brand (acquisition) and bring customers back (retention) by leading Pizza Hut paid performance channel strategy, audience activation, and acquisition and retention measurement across digital touchpoints.

• Participate in the strategic execution, program maintenance, invoice management, and reporting of digital campaigns
• Lead acquisition and retention audience planning and 1P/3P data strategy throughout consumer journey
• Research and develop new marketing opportunities across digital media platforms to test and learn
• Responsible for reporting metrics and tracking goals across campaign layers.
• Support digital paid media activation including programmatic display, search, paid social, and online video advertising
• Support agency, vendor, and franchisee organization relationships
• Collaborate cross functionally with brand advertising, marketing strategy, consumer insights and digital technology and data analytics teams to execute digital campaigns throughout the media funnel
• Manage measurement processes, data sources/pixel and campaign tracking with focus on incrementality and local market testing

Education

• Bachelor’s Degree in a relevant field

Required
FACTORS OF SUCCESS NECESSARY:

• Strong quantitative, problem solving and analytical skills
• A positive, team-player with a passion for marketing
• Resourceful, energetic, self- motivated and reliable
• Must be detail-oriented
• Experience with programmatic DSPs, social media platforms, working with media agency teams
• 3 - 5 years of digital marketing or advertising agency experience
• Strong communication, collaboration and organizational skills
• Experience in Microsoft Office with a solid foundation in Excel reporting and analysis

Preferred

• Experience with SQL
• Experience with Google Analytics
• Experience with Appsflyer or related mobile attribution platform
• Familiarity with building Tableau reports

Who We Are
Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.
Our People & Culture
Benefits
And we’ll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include
We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you’ll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we’ll provide professional development and career growth opportunities so that you can become your best and achieve your goals.

• On-site daycare
• 4 weeks PTO, plus standard holidays and time off to volunteer
• Generous parental leave (16 weeks for moms, 6 weeks for dads)
• 24/7 fitness center with laundry services
• Half-day Fridays, year round
• 401(k) with 6% match, vested immediately

Giving Back
As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it’s donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program – the company, our franchisees and our team members are committed to improving the communities we serve.
Pizza Hut is an equal opportunity workplace and committed to fostering an inclusive, diverse culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history).