Relationship Marketing Analyst Jobs

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for diverse, talented team members who want to Dream. Do. Grow. with us.

This position is based in Plano, TX

Toyota encourages all employees to live within a reasonable commuting distance of their assigned work location. Hybrid work from outside of the assigned work location may be permitted in a pre-approved list of states (AZ, CA, CO, GA, IL, IN, KY, MA, MI, MO, NJ, NY, OH, OR, TN, TX, VA, WV) with certain stipulations.

Speak with your recruiter and hiring manager to learn more about our hybrid work program.

An important part of the Toyota family is Toyota Financial Services (TFS), the finance and insurance brand for Toyota and Lexus in North America. While TFS is a separate business entity, it is an essential part of this world-changing company – delivering on Toyota’s vision to move people beyond what’s possible. At TFS, you will help create best-in-class customer experiences in an innovative, collaborative environment.

To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Who We’re Looking For

Toyota’s Marketing Department is looking for a passionate and highly motivated Relationship Marketing Analyst.

The primary responsibility of this role is to manage key phases of the customer journey across email and direct mail channels for TFS, LFS, and Private Label clients. Responsibilities include overseeing day-to-day program operations, monitoring program performance metrics, identifying optimization opportunities, and managing the program roadmap.

Reporting to the Lifecycle Communications Manager, the person in this role will support the Marketing department's objective to drive digital adoption, reduce the cost to serve, and deliver a best-in-class customer experience.

What You’ll Be Doing

• Delivering program enhancements that provide business benefits and/or meet strategic goals by leveraging user-centric design principles, customer and dealer feedback, complex technology and systems support, A/B testing, and actionable analytics measurement.
• Participating in project planning, status meetings, and performance reviews with creative agency.
• Serving as the program owner for various stages of the customer lifecycle, including customer onboarding & engagement, where you will oversee outbound campaigns in email, direct mail, and SMS channels.
• Collaborating with division partners to ensure enterprise priorities are supported in owned programs, and with the Sr. Analyst, Channel Management to ensure omnichannel alignment.
• Supporting the Relationship Marketing Manager with ad hoc programs.
• Authoring creative briefs & program roadmaps; and participating in quarterly strategy planning to drive business, customer, and dealer objectives.
• Launching new campaigns, which includes: gathering and developing business requirements (leveraging data to drive decisions), obtaining stakeholder consensus and approvals, ensuring Legal & Compliance review of marketing assets/programs, performing testing, developing internal/external communication plans, monitoring campaign performance, and implementing test-and-learn initiatives to optimize & inform future campaigns.

What You Bring

• Four-Year College Degree (BA or BS) and relevant work experience.

Added bonus if you have

• Advanced Degree. Specify: with a focus on Marketing or Advertising.
• Experience working with TFS IDS Factories.
• Experience using reporting & analytics to inform decisions & identify key business opportunities.
• CRM experience, specifically in email/direct mail channels.

What We’ll Bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• Vehicle purchase & lease programs.
• Relocation assistance (if applicable).
• Referral services related to prenatal services, adoption, childcare, schools, and more.
• Paid holidays and paid time off.
• Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA).
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute.
• Professional growth and development programs to help advance your career, as well as tuition reimbursement.
• Comprehensive health care and wellness plans for your entire family.
• A work environment built on teamwork, flexibility, and respect.
• Flextime and virtual work options (if applicable).

Belonging at Toyota

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong. As a company that has been one of DiversityInc’s Top 50 Companies for Diversity and a member of The Billion Dollar Roundtable supporting minority and woman-owned suppliers for over 10 years, we are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question or need assistance with your application? Please send an email to [email protected].