Paid Media Specialist, Digital Marketing Center Of Excellence

Oxford's Digital Marketing Center of Excellence provides dedicated “in-house” digital expertise to drive growth of our emerging brands including Southern Tide, The Beaufort Bonnet Company and Duck Head. This center of excellence delivers critical functions to 1) build demand through media activation and monitoring performance, 2) drive conversion through website design and best in class experiences and 3) grow the lifetime value of customers by understanding relationships with existing and potential customers to drive business outcomes. Customer insights and analytics functions along with enhanced creative production capabilities support growth activation and drive revenue and the success of this team. As a part of Oxford's continued growth plan, this marketing accelerator provides guidance to our emerging brand’s marketing teams, that define the overall brand marketing strategy, to bring those ideas to life and ensure quality execution.
The Paid Media Specialist is responsible for developing targeting recommendations, launching campaigns on various social media & search platforms, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis. This position owns the execution of paid social media & search campaigns in addition to budget management, creative management, and reporting.
While we have a fantastic headquarters office located in Midtown Atlanta, Oxford's corporate team operates with "remote first" approach.

• Differentiate KPIs based on client goals
• Take an active role in developing paid social & search strategies for Oxford and its business units that support their overall digital marketing program
• Contribute to experiment design (e.g. A/B test) to find "winning" tactics and build playbook as part of test-and-learn process
• Work with Analytics Specialists to analyze data to optimize campaign performance daily, build robust Key Performance Indicator dashboards, and synthesize insights
• Collaborate with other team members on research, campaign creation, and optimization efforts
• Create, implement, optimize, and manage Facebook, Instagram, Pinterest, Google, & other campaigns. Execute the ad build process per promotional calendar.
• Manage campaigns directly from ad platform. Manage bids, frequency, win rates, and adjust delivery to meet pacing goals.

• Make key decisions quickly, using a data driven approach with a strong creative eye
• Enjoy working in digital media and identifying trends and customer insights
• Are a strong multitasker who enjoys problem solving
• Appreciate teamwork while also working independently

• Generally, 0+ years of experience required; internship experience in paid social media or paid search marketing preferred.
• Bachelor's in marketing, business, communications, or related degree
• BA/BS degree required; Marketing preferred
• Expertise in ad content management on Facebook, Instagram, Pinterest, TikTok, Google, etc.

• Location of employees in remote designated roles requires advance notice and preapproval.