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Digital Marketing Analyst (Dma)

Company

Synapse SEM
Address , Newton, Ma
Employment type
Salary
Expires 2023-07-20
Posted at 11 months ago
Job Description

If you’re interested in a career with our firm, please send cover letter and resume to [email protected].


DIGITAL MARKETING ANALYST (DMA)

We are looking for an ambitious, data-focused performance marketer to join our team. The Digital Marketing Analyst (DMA) is primarily responsible for analyzing and optimizing paid media programs (Google Ads, social media programs, etc.). The DMA will provide key analytical and operational support for Synapse’s flagship clients. Primary responsibilities include:

  • Identifying new opportunities for account growth and efficiency improvements
  • Implementing, analyzing, and synthesizing A/B tests to evaluate and optimize messaging and landing pages experiences
  • Conducting robust data analysis using client and platform data
  • Developing and analyzing client reports
  • Applying advanced techniques and statistical tools developed by Synapse SEM (training on our tools will be provided) to enhance insights.
  • Collaborating with account supervisor to devise account strategies and manage client relationships

Desired Skills and Experience

  • Ability to analyze and synthesize complex data sets and identify key findings and next steps based on those insights
  • Strong Excel skills
  • Strong communication skills
  • Interest in working with a rapidly growing performance marketing firm
  • Bachelor’s degree, preferably in business, statistics, math or a similar discipline