Project Manager, Digital Marketing

Summary

The Digital Marketing Project Manager will drive our cross-cutting National Center approach to digital marketing. In this role, you will develop and execute an annual marketing plan with integrated digital campaigns to increase the usage of Center resources. You will coordinate across teams and organizations that make up NCECDTL to improve engagement and usage of NCECDTL products, resources, trainings, and events. You will manage and implement digital tools for content marketing, web content management, email, and social media. You will routinely use existing user data to support decision making and determine additional outreach strategies that support teams. The ideal candidate has a mind that is equal parts creative and operational. You have deep knowledge of marketing alongside a commitment to equitable and inclusive practices that reach diverse audiences. The Digital Marketing Project Manager must have an ability to thrive when working with cross-functional stakeholders and aid in creating plain language marketing copy.

About Zero To Three

Founded in 1977, ZERO TO THREE works to ensure that babies and toddlers benefit from the early connections that are critical to their well-being and development. Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE, we envision a society with the knowledge and will to support all infants and toddlers in reaching their full potential. Our Core Values Statement: We believe that how we do our work is as important as what we do. To learn more about ZERO TO THREE, please visit our website at zerotothree.org.

OUR COMMITMENT TO DIVERSITY

ZERO TO THREE is proud to be an equal opportunity employer committed to inclusive hiring, advancement, and professional development. It is dedicated to diversity in its work, its staff, and with community partners. This is an exceptional opportunity for a professional who shares our commitment to diversity, equity, and inclusion and supports our mission to enhance outcomes for all children.

Essential Responsibilities

• Oversees cross functional team to write, edit, and deliver email copy for all virtual training events
• Performs other duties as assigned
• Writes, edits, and delivers, in collaboration with Center staff, promotional copy for dissemination through Center texting services; social media; peer sharing platforms; mass distributed emails; campaigns
• Prepares weekly promotional one-page document detailing Center’s achievements and improvements
• Routinely reviews Center data to improve Center’s reach and inform improvement activities
• Oversees cross functional team to build a strategy for sharing Center resources on peer sharing networks
• Develops and maximizes use of editorial calendar, ensuring Center’s communications are well-coordinated and timed.
• Works with NCECDTL partners and design team in conceptualization of annual campaigns in English and Spanish
• Creates and execute, with management team input, the Center’s annual marketing plan
• Works across teams to ensure the Center’s brand is maintained during marketing and outreach efforts

Essential Skills & Experience

• Preference for project management certification
• Bilingual in an additional language a plus, Spanish preferred
• Must have creative ability to work independently as well as within a team environment.
• Excellent written English
• Ability to maintain high-quality work while meeting tight deadlines
• Must have a firm understanding of editorial and production processes.
• Must be highly organized
• Must have eye attention for detail
• Must have the ability to write high impact concise content for marketing purposes
• Minimum of three years digital marketing experience with proven track record managing engaging digital marketing campaigns with measurable results, with a preference for experience with not-for-profit organization
• Must have excellent oral and written communication skills with the ability to maintain positive work relationships across a diverse team.
• Exceptional analytical skills with experience using data and metrics to measure impact and determine improvements

Essential Qualities

• Awareness of the influence of the larger context on individual behavior
• Recognizes the influence of workplace relationships on outcomes and results
• Encourages and practices critical thinking
• Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization
• Is self-reflective and empathic
• Maintains a respectful and accepting approach to others

EDUCATION

Bachelor’s Degree or equivalent experience.

Compensation & Benefits

This position's salary is estimated to be mid $70,000s to high $80,000s depending on experience, geo-location, budget, and other comparable and similarly scoped internal positions. In addition to salary, ZERO TO THREE offers a comprehensive benefits package including medical, dental, vision, HRA, retirement contributions, generous leave benefits and more.

Physical Requirements

While performing the responsibilities of the job, the employee is frequently required to use finger dexterity and sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. Also, they may need to remain seated for extended periods, can perform repetitive motions, and reach for objects. An employee is frequently required to hold a writing instrument, communicate verbally, and hear well enough to detect nuances and receive detailed information. They may be required to grasp objects, push, and pull objects, bend, stand, walk, squat, or kneel. Vision abilities required by this job include close vision for data preparation or analysis, and expansive reading. May need to lift up to 30 pounds.

WORKING CONDITIONS

The work conditions described here are representative of those an employee encounters while performing this job. Depending on work location, the incumbent will typically work indoors in a heated and air-conditioned office, with a mixture of natural, incandescent, and fluorescent light with low to moderate noise levels or be subject to working conditions conducive to a home environment. When travel is expected, the incumbent will be exposed to outside environmental conditions during those times.

ZERO TO THREE is proud to be an Equal Opportunity Employer

of Minorities, Women, Protected Veterans, and Individuals with Disabilities.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.